-After 15 years as Ogilvy chairman, Shelly Lazarus is stepping down and will become chairman emeritus, effective July 1. Ogilvy CEO Miles Young will take over. link

-Did Yahoo CEO Scott Thompson pad his resume? link

-After what we’ve been told was a four-way pitch, Hooters of America has eventually picked fellow Atlanta-based operation Fitzgerald+CO as its lead creative AOR. link

-Fallon is invading cities such as NYC, Chicago, L.A. and Atlanta with “digital dog parks” as part of a campaign for Beneful (above).

-BBDO New York extends its “Enchanted Forest” campaign for FedEx with a Facebook app. link

-Meanwhile, Vitro has launched a new web effort for Aldo Shoes dubbed “Shoe Paradise,” which features a game that you can play for a chance to win a three-minute shopping spree. link

-If you haven’t heard, Carmichael Lynch has a non-client-related unit that focuses purely on creativity called the Carmichael Collective. link