This was inevitable, unfortunately. We’ve received confirmation that GlobalHue has cut 20 staffers over the past couple of weeks. As you’d expect, sources tell us that the cuts were due in part to Verizon shifting its multicultural ad duties away from GH. As you recall, the telecom giant has now split its Hispanic and African-American work between Lopez Negrete and Common Ground, respectively. From what we’ve been told by sources with the matter, the GlobalHue cuts affect roughly “less than 10%” of the agency, which currently houses approximately 400 employees.
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