Hey look, GlobalHue has some positive news to report as it’s been awarded a major assignment for CitiFinancial after a review. The other agencies involved in the pitch aren’t being disclosed, but GH is now being tasked with rebranding the consumer loan company to OneMain Financial. GlobalHue is now responsible for creating the overall go-to-market strategy and developing the launch campaign for OneMain, which is set to be unveiled this summer and will include broadcast, digital and print elements. Judging by what we’ve been told, we can safely say that Citi is “an example” of the “new business” GH was referring to during the Verizon Telecom staff cuts.
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