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Goodby Welcomes Back NBA with ‘Countdown’

Ah yes, the 2012-13 NBA regular season is almost upon us and to get things warmed up, Goodby Silverstein & Partners has unveiled the spot above called “Countdown,” which is part of the agency’s larger, ongoing campaign for the Association dubbed “BIG.” The tick-tock syncs up well with the rituals of several players including Kevin Garnett, Kobe Bryant and Andre Iguodala, leaving us hyped enough for the Kia tip-off next week. Still, it remains to be seen if every hoopster in this cast will be healthy enough for opening night. Credits after the jump.

Agency: Goodby Silverstein & Partners
Co-Chairman/ Creative Director: Jeff Goodby
Creative Director: Marty Senn
Creative Director: Nick Klinkert
Copywriter: Zac Spector
Copywriter: Dave Bird
Art Director: Michael Gurman
Executive Producer: Tod Pucket
Producer: Timothy Plain
Production Company: Bob Industries
Director: Spencer Susser
Executive Producers: TK Knowles, John O’Grady, Chuck Ryant
Production Supervisor: Rachel Slayback
Production Manager: Bart Lipton
Editorial Company: Arcade Edit
Editor: Kim Bica
Managing Partner/EP: Damian Stevens
Executive Producer: Nicole Visram
Post Producer: Denice Hutton
Conform: Steve Gibbons, ArsenalFX

 

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