PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

Grey New York to Handle Branding for the NFL

touchdown3.jpg

The National Football League has picked Grey, New York to handle a fully integrated branding campaign that will unify all league marketing efforts and include TV, digital and offline components.

Grey’s ideas reportedly topped those of Ogilvy, TBWA\Chiat\Day and BBDO, which was handling a sizable amount of the NFL’s advertising. Zing!

In a statement, Mark Waller, NFL Senior VP of Marketing & Sales, said,

“We have wanted to create a single brand campaign throughout the league for years, but we’ve never seen an idea from an agency that addressed all of our varied business issues with equal effectiveness. Grey presented us with creative that promises to pay tribute to our sport and fans and resonate across media channels to further drive consumption of each of our properties.”

June hasn’t been too shabby for Grey as the NFL joins other recent notable client wins including T.J. Maxx and Reliant.

More: “Grey, New York Wins TJ Maxx

Mediabistro Course

Google AdWords

Google AdwordsStarting December 1, learn how to create an effective Google AdWords campaign for your brand! In this course, you'll learn how the fundamentals of AdWords including how to read the dashboard, monitor and optimize your campaigns, and what to look for to improve your results. Register now!