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Grey/Ogilvy Stockholm Reveal New Name with Help from Facebook

Well, here’s a nifty way to unveil a new brand identity. Just over two months after WPP announced that Grey and Ogilvy were planning to launch a new joint operation in Sweden, the Stockholm offices of both shops have finally revealed the name of the newly merged outfit: Ingo.

How they went about it was rather interesting, in that Grey and Ogilvy solicited Facebook profile pictures on a vague site that featured the headline, “Only You Can Show Us Our New Name.” It took just four hours and nearly 3,000 faces to help create a mosaic that eventually pulled the curtain off of Ingo, which will house approximately 70 staffers with nearly half working directly on creative delivery.

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