Last week, those perennial rabble-rousers at The Onion took it upon themselves last week to offer up a blow-by-blow account of a Twitter tiff (albeit fake) between President Obama and The Audubon Society (home to “the original tweeters” as the latter says). The slideshow thus prompted the president (or those handling his Twitter account nowadays) to suggest the Audubon Society as a Friday Follow on Twitter (Mashable has a summary of what transpired here).
Well, inspired by the goings on, GS&P decided to get its client, Audubon, in on the joke while thanking @BarackObama for the #FF by coming up with a musical effort dubbed “Tweet Your Tweet.” The project, which is a collaboration between the Goodby camp and Swedish music production company, Dinahmoe, matches bird chirps to the corresponding tones/letters (a, b, c, d, e, f, g) in your tweets. As you can see in the image above, the president’s account is aptly enough the first to get a nod in “Tweet Your Tweet,” which can get somewhat grating after a while but hey, gotta appreciate the quick turnaround. Regarding the effort, GS&P chief digital officer Kalle Hellzen says, “…we immediately jumped on the opportunity to bring more #birders into the Audubon society. We developed the perfect ‘thank you’ to @barackobama and a fun experience for everyone else to play with.”
Credits after the jump.
Kalle Hellzen – Chief Digital Officer
Michael Phillips – Group Executive Producer, GSP BETA
Chris Allick – Lead Developer, GSP BETA
Scott Shue – Developer, GSP BETA
Mike Newell – Developer, GSP BETA
Marpi Marcinowski – Developer, GSP BETA
Patrick Wong – User Experience, GSP BETA
Ben Wolan – Creative Director
Roger Baran – Copywriter
Sam Luchini – Art Director
Pablo Rochat – Designer
Ronnie Allman – Creative
Dinahmoe – Integrated Music and Sound Production
- Forsman & Bodenfors Conducts 'Time Travel Experiment' for IKEA
- Axe Collaborates with Tongal in 'Kiss for Peace'
- Doner, Ogilvy & Mather Target Small Businesses for The UPS Store
- GS&P, Grupo Gallegos Drink Milk in Two Languages