Yes, we saw the news when it first broke. Sorry if we were lagging on this, folks, but we were looking into another facet of the big Cadillac news today that wasn’t mentioned. Anyhow, what more can we say that hasn’t been reported already regarding the automaker’s decision. Well, save for the fact that despite what tipsters have been saying ad nauseum regarding the status of certain higher-ups at Campbell Ewald, sources familiar with the matter us tell us that the executive team at said agency “remains in place.”
Anyhow, if you were MIA this morning, the Crain committee including AdAge has reported that GM has finally made its decision and has expanded its relationship with IPG (McCann took over on Chevy-focused Commonwealth in March, if you recall), tapping a handful of its agencies (dubbed collectively as, ugh, Rogue) to assume ad duties on the Cadillac business. Among those in the mix are Hill Holliday, which saw its longtime Liberty Mutual go into review but will now handle creative/strategy (even steven, we say), while CE will handle account management and Lowe will take on digital/creative export for the brand. You know the rest of the story for now, but we’ll keep checking on the rest of what we hear.