It appears that international relief org Oxfam has decided to indulge some marketing efforts and as a result, has chosen Boston’s Hill Holliday at its AOR for the American operation. We’ve been told that there was no previous agency involved but Oxfam took notice of HH due to its Liberty Mutual and (RED) work, the latter of which was one of CCO Lance Jensen‘s passion projects when he at the now-defunct Modernista!.

Oxfam spokesperson Rachel Hayes explains in a statement why Hill Holliday was the right choice, saying, “We were very impressed with the way their creative and strategy work together seamlessly.  They have a unique ability to find the simple expression in complex, sophisticated categories. We also appreciate their sense of humility; it’s clear that it’s not about them, it’s about the brand, the work, and the people who support us and those we serve.”