PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

Hill Holliday Picks Up Oxfam

It appears that international relief org Oxfam has decided to indulge some marketing efforts and as a result, has chosen Boston’s Hill Holliday at its AOR for the American operation. We’ve been told that there was no previous agency involved but Oxfam took notice of HH due to its Liberty Mutual and (RED) work, the latter of which was one of CCO Lance Jensen‘s passion projects when he at the now-defunct Modernista!.

Oxfam spokesperson Rachel Hayes explains in a statement why Hill Holliday was the right choice, saying, “We were very impressed with the way their creative and strategy work together seamlessly.  They have a unique ability to find the simple expression in complex, sophisticated categories. We also appreciate their sense of humility; it’s clear that it’s not about them, it’s about the brand, the work, and the people who support us and those we serve.”

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!