TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

If You Missed SXSW, Let Havas Recap it for You in Twitter ‘Novella’ Format

Man, wasn’t SXSW Interactive just the best this year? What’s that? You didn’t get to go due to cost or an obligation to do actual work? Well, lucky for you, Havas Media is happily providing what they call a “Twitter Novella” to tell you about all the fun you missed. Because, wow, it was just so much fun, you guys!

I don’t quite knows what qualifies this as a “novella” per se, but I suppose if you have a bunch of character-based Twitter handles using the same hashtag, then that might as well be the definition. Again, advertisers, you can make any unsubstantiated claim about anything you so long as no one makes the claim before you. Bonus points if it’s somehow involved with social media.

Throughout SXSW, Havas sent a team of its employees around Austin to tweet about the festivities as walking stereotypes would. The Hero Worshipper tweeted about celebs, stalking Grumpy Cat to wherever Mashable had a branded tent. The Data Geek quoted Nate Silver and dispensed somewhat useless statistics. The Bar Fly partied and drank. The Cynical tried to be cynical, but found it difficult due to all the fun. The Optimist loved everything. And finally, The Loner tweeted about loneliness.

Put these tweets together, and it’s though you were actually there instead of sitting at your office wondering how people have the time to ignore work for a week. Catch the Havas tweeters in the upcoming sequel “Twitter Novella: Cannes Edition.”

Mediabistro Course

Online Production for Writers and Editors

Online Production for Writers and EditorsStarting October 30, learn how translate your written work into multi-dimensional and editorially relevant digital content! In this course you'll learn how to navigate a CMS, crop, resize, and optimize photos, create graphics, enhance static text through HTML/CSS, and measure the effectiveness of your content using analytics. Register now!