Another McCann-related p0st, you say? What the hell. Well, it looks like Houston-based Ignite Restaurant Group has gone all in with McCann Erickson, handing its full brand advertising duties to the New York office, which picked up AOR duties for its Joe’s Crab Shack chain last November. Apparently, the spot you see above for Joe’s helped spur the move. In a statement, Ignite CMO Robin Ahearn says, “The positive feedback from ‘100% Shore’ and the great working relationship we’ve developed with McCann led to this consolidation. Our goal is to drive frequency with our current guests and introduce our restaurants to new guests across the country. McCann is helping us do just that.”
As far as Ignite’s new move, McCann NY is now serving as AOR for Romano’s Macaroni Grill brand and will handle strategy responsibilities for Brick House Tavern + Tap. From what we’ve been told, there was no review. Instead, McCann NY asked for an opportunity to present ideas for the Romano’s Macaroni Grill business and Ignite gave a thumbs up, awarding Brick House strategy in the process.