Well, they’ve been broadcasting it via their newly created Facebook page for just a few days now, but yes, Liron Reznik and Jonas Hallberg, who founded NYC-based shop Skinny, which eventually merged with Vitro back in the fall of 2011, have left and formed a new shop called Shiver. The pair, who remain based in New York, founded Skinny in 2007 after having stints at what is now KBS+, where Reznik served as co-director of brand strategy and Hallbering holding the title of partner/brand experience director. From what sources familiar with the matter tell us, there are no plans to replace the duo at MDC-owned Vitro’s NY operation, where they last served as chief creative officers of said office.
No clear-cut answer as to where Reznik and Hallberg are going with this new endeavor, but perhaps this brief mission statement on the Shiver site might provide some hint. During their six years at Skinny/Vitro, meanwhile, the pair oversaw creative for the likes of Lexus (including the well-received “Dark Ride”), Vodafone and Jose Cuervo.
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