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IPG’s Initiative Evolves Digital Offering, Makes Dave Rosner King

IPG-owned agency Initiative is making some notable changes, merging its Digital, Innovations and Amphibian units into one entity and promoting Dave Rosner to head of the integrated group.

Rosner, whose official title is now EVP and director of Digital & Innovations, has served as head of Initiative’s Innovations unit since 2009. Despite the bump-up, he will maintain his old post while also spearheading the East Coast Digital team as well as Amphibian, which will focus on digital video content extending into TV.

Just like Captain Planet brought together the powers of Earth, Fire, Wind, Water, and Heart, Rosner (whose superhero-worthy jawline can be peeped above) is tasked with bringing together the Innovations, Digital, and Amphibian teams to create one cohesive communications force. Ok, maybe, it’s not that dramatic.

Anyhow, Rosner and his team are self-identified “pop-culture addicts” (join the club) who are passionate about what they do, so let’s see what kind of adventures they’ll embark on in the coming months.

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