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Jell-O: It’s Not for Kids Anymore

Yeah, yeah, two CP+B posts in one day, we get the grief, but get a grip and just be thankful that it’s non-holiday-related. Anyhow, here’s a new effort from the agency for Kraft Foods’ Jell-O brand that promotes what appears to be its “adults-only” Temptations line. Intel and Clarity Consulting also took part in the effort, which used age-recognition technology to appease adults and basically tell kids to piss off. It’s everything you’d expect Bill Cosby and his sweater to be against, but, hey, it works for us. The video above was shot at Chicago’s Shedd Aquarium and a second stunt took place on the first floor of the South Street Seaport in NYC last week. Credits after the jump.

PARTNER / WORLD WIDE CHIEF CREATIVE OFFICER: Rob Reilly
CHIEF CREATIVE OFFICER – INTERACTIVE: Jeff Benjamin
EXECUTIVE GROUP CREATIVE DIRECTOR(s): Bill Wright, James Dawson-Hollis
INTERACTIVE EXECUTIVE GROUP CREATIVE DIRECTOR(s): Matt O’Rourke
CREATIVE DIRECTOR(s): Andrew Ure, Matt Denyer
ASSOCIATE CREATIVE DIRECTOR(s): Ken Slater
COPYWRITER: Brittany Poole, Nick Cade, Brian Frost
ART DIRECTOR: Nick Scarlet
JUNIOR INTERACTIVE DESIGNER: Ryan Dixon
INTERACTIVE DESIGN DIRECTOR: Chean Wei Law
SENIOR INTEGRATED PRODUCER: Chris Mele
INTEGRATED PRODUCER: Chance Woodward
SENIOR INTEGRATED PRODUCER – OUTERACTIVE: Andrew Barnett
INTEGRATED PRODUCTION COORDINATOR: Shannon Priem
MOTION DESIGNER: Ryan Rabon, Paul Harrison
DEVELOPMENT PARTNER: Clarity Communications
VP CREATIVE TECHNOLOGY DIRECTOR: Dan Fox
INTERACTIVE TECHNICAL COORDINATOR: Ashley Nowicki
EXPERIENCE DIRECTOR: Adam Sant, Dorian Compo
VP, GROUP ACCOUNT DIRECTOR: Kate Frazier
MANAGEMENT SUPERVISOR: Debbie Casey
CONTENT SUPERVISOR: Jessica Neira, Spencer Holmes
CONTENT MANAGER: Jen Shears

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