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Jell-O’s Funpocalypse, Much More Exciting Than Actual Apocalypse

We’re only four days away from the 12/21/12 Mayan apocalypse prediction, and as the our alleged time on Earth winds down, Jell-O wants us to have fun. Lots of fun. And when I picture the crazy stuff people will do days before turning into characters from a Cormac McCarthy novel, I think of eating Jell-O.

CP+B continues its work for the Kraft brand with the Funpocalypse campaign, which includes #funpocalypse, a TV spot (above), e-cards, a survey, and a small giveweay where winners get $100 apiece to accomplish bucket-list goals until our planet combusts.

The infographic (below) is strangely the most appealing part of the package. Jell-O and Wakefield Research conducted a national survey with 1,000 adults and asked questions about how people would spend their last days before an apocalypse. You can find out things like: 52% of Americans would be most excited about not having to pay taxes anymore and 4% of those surveyed actually believe the world is going to end.

Other brands have been trying to stop the apocalypse. Old Spice already took Dikembe Mutombo, so I guess Jell-O is banking on sacrificing sugary snacks to the gods to save humanity. If the gods have diabetes, then we’re all screwed. Are there sugar-free puddings available for the health-conscious deities?

And more importantly, what would Bill Cosby have to say about this? Graphic and credits after the jump.

WORLDWIDE CHIEF CREATIVE OFFICER: Rob Reilly

VP / GROUP CREATIVE DIRECTOR(s): Tony Calcao, Adam Chasnow

VP / CREATIVE DIRECTOR(s): Andrew Ure, Matt Denyer

ART DIRECTOR(s): Aimee Brodbeck

COPYWRITER(s): Jason Donaldson

VP / HEAD OF VIDEO, INTEGRATED: Chad Hopenwasser

VP / EXECUTIVE INTEGRATED PRODUCER: Aymi Beltramo

JUNIOR INTEGRATED PRODUCER: Alina Moeller

PRODUCTION COMPANY & CITY: The Interrogate, Los Angeles

DIRECTOR: Amit Mehta

DIRECTOR OF PHOTOGRAPHY: John Zilles

LINE PRODUCER: HEAD OF PRODUCTION: Nathan de la Rionda

EXECUTIVE PRODUCER / PARTNER (PRODUCTION CO): George Meeker, Jeff Miller

PRODUCER (PRODUCTION CO): Christopher Gallagher

EDITORIAL COMPANY & CITY: Plus Productions, Santa Monica

EDITOR: Logan Hefflefinger

ASSISTANT EDITOR: Jon Grinberg

EDITORIAL PRODUCER: Andrea Krichevsy

POST PRODUCTION COMPANY & CITY: Method Studios, Santa Monica

LEAD COMPOSITOR:  Aidan Thomas

COMPOSITORS: Claus Hansen, Ian Holland, Aaron Netiz

VFX SUPERVISOR: Rob Hodgson

PRODUCER:  Paula S. Jiménez

GRAPHICS / ANIMATION COMPANY & CITY: BUCK, Los Angeles

MIX COMPANY & CITY:  Beacon Street Studios, Venice

AUDIO ENGINEER: Mike Franklin

AUDIO ENGINEER’S ASSISTANT: Andrew Thomas

MUSIC COMPANY & CITY: Beacon Street Studios, Venice

COMPOSER: Andrew Feltenstein, John Nau

MUSIC PRODUCER: Adrea Lavezzoli

MIX PRODUCER: Caitlin Rocklen

SOUND DESIGN COMPANY & CITY: Machine Head, Los Angeles

COMPOSER: Stephen Dewey

TELECINE COMPANY & CITY: Company 3, Los Angeles

COLORIST: Stefan Sonnenfeld

GROUP ACCOUNT DIRECTORL:  Kate Frazier

CONTENT MANAGEMENT SUPERVISOR: Kevin Sypal

CONTENT SUPERVISOR: Spencer Holmes

CONTENT MANAGER: Ashley Cochrane, Wendy Alexaitis

TRAFFIC MANAGER: Kelton Wright

JUNIOR TRAFFIC MANAGER: Jenna Kotarski

 

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