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Jordan Knight Lands New Gig as Old Navy Crooner

My, how the mighty have fallen. Well, not really, considering New Kids on the Block (or NKOTB in their later, mature years) had their heyday over two decades ago. Anyhow, one of the group’s main former pop idols, Jordan Knight, has now taken his talents to the infomercial world, belting out hits for–wait, what?–Old Navy’s summer catalog. Yes, this somewhat amusing video comes to us from none other than Crispin Porter + Bogusky, which continues stoking our late 80s/early 90s nostalgia (Blossom spot, anyone?) by using the singer to promote its client’s flip-flops and summer tees among other things. Yeah, we’re not sure what to think either, but you can check out the Facebook component of the campaign here. Credits after the jump.

WORLDWIDE CHIEF CREATIVE OFFICER: Rob Reilly

EXECUTIVE CREATIVE DIRECTOR(s): Jason Gaboriau

CREATIVE DIRECTOR(s): Robin Fitzgerald, Cameron Harris

SENIOR INTERACTIVE COPYWRITER(s):   Jamie Toal

SENIOR COPYWRITER(s): Dafna Garber

SENIOR ART DIRECTOR: Tushar Date, Laura Potsic

VP/HEAD OF VIDEO PRODUCTION: Chad Hopenwasser

EXECUTIVE INTEGRATED PRODUCER: Deb Drumm

JR. INTEGRATED PRODUCER: Jackie Maloney

PRODUCTION COMPANY & CITY: Curious Film, New South Wales

DIRECTOR(s): Miki Magasiva

PRODUCER(PRODUCTION CO): Peter Holani

POST PRODUCTION CO & CITY: Arsenal

EDITORIAL COMPANY & CITY: Cut + Run

EXECUTIVE PRODUCER: Carr Schilling

EDITOR: Frank Effron

ASSISTANT EDITOR: Russell Anderson

MUSIC COMPANY & CITY: Search Party, Portland

PRODUCER: Sara Matarazzo

COMPOSER(s): Nicholas Wright

EXECUTIVE INTEGRATED MUSIC PRODUCER (AGENCY): Bill Meadows

SET STYLIST: Lisa Harlock

VP/GROUP ACCOUNT DIRECTOR: Danielle Whalen

ACCOUNT DIRECTOR: Kate Higgins

CONTENT MANAGEMENT SUPERVISOR: Joselyn Bickford

CONTENT SUPERVISOR: Charissa Kinney

CONTENT MANAGER: Maggie Lannon

ASSISTANT CONTENT MANAGER: Michelle Forbush

EXECUTIVE BUSINESS AFFAIRS MANAGER: Amy Jacobsen

COGNITIVE ANTHROPOLOGIST(s): Lindsey Allison, Jennifer Hruska

 

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