TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

KFC and FCB Dare You to Double Down Again

Fast food’s fattest conversation-starter is back for another round as this FCB spot kicks off the return of KFC’s breadless Double Down sandwich.

Unsurprisingly, the project relies even more heavily on social media for both concept and promotion than the 2010 original. KFC comms director David Menis told AdAge that the dialogue “mimics the way people talk about the product online.”

And yes, there will be a user-generated content contest calling on fans to submit related selfies and dances as the campaign competes to attract more attention than the brand’s recent “chicken corsage” stunt.

Note that KFC did not go with the vaguely nationalistic themes of this 2003 Double Down predecessor:

Mediabistro Course

Here Are All the Black People

Here Are All the Black PeopleOn September 24, land your dream job in advertising and design at the premier multicultural career fair taking place at the Metropolitan Pavilion in NYC. Workshop your portfolio, attend mentoring sessions, learn from industry leaders, network with your peers, and most importantly, launch your career. Register now!