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Kleenex Hand Towels Are Clean, Brooklyn People Learn

To demonstrate the purpose of a Kleenex Hand Towel, the brand set up a free handwashing station in Carroll Park, Brooklyn. They provided people with two drying options: a “sketchy” cloth towel and a dispenser filled with Kleenex Hand Towels. Studiocom and director Paul Iannacchino (of the original Coke Happiness Machine) then filmed a video in which people look dubiously at the dirty cloth towel and joyously wipe their hands on Kleenex’s offering.

The opening shot of babies swinging is adorable, and a hands-on approach is smart, but all the Purell-squirting people who are now tempted to use Kleenex Hand Towels should know that the video is set to a soundtrack of trees crying. The wail is just indiscernible to the human ear.

Mediabistro Course

Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now!