TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Kraft Mac & Cheese Theft Warrants a Child’s Revenge

Well, at least Crispin Porter + Bogusky is keeping it real by keeping the VO work of once again-rehabbing Ted Williams intact in this latest round of spots for Kraft Mac & Cheese. This time, the concept is “Noodle Theft” and we here we have “Officer Dan” (though we would’ve preferred this Officer Dan) lecturing some young redhead about stealing. Apparently, a little bogarting of the prepackaged, gooey goodness turns young’uns into the children of the corn. You’ve been warned. Check out the second spot and credits after the jump.

WORLDWIDE CHIEF CREATIVE OFFICER: Rob Reilly
VP GROUP CREATIVE DIRECTOR(s): Bill Wright / James Dawson-Hollis
INTERACTIVE GROUP CREATIVE DIRECTOR(s): Matt O’Rourke
ASSOCIATE CREATIVE DIRECTOR(s): Cliff Leicht / Wendy Leicht
ART DIRECTOR(s): Wendy Leicht
COPYWRITER(s): Cliff Leicht
VP EXECUTIVE INTEGRATED PRODUCER: Chap Hopenwasser
SENIOR INTEGRATED PRODUCER: Kate Hildebrant
PRODUCTION COMPANY & CITY: Hungry Man, Inc. NY, NY
DIRECTOR: Hank Perlman
EXECUTIVE PRODUCER (PRODUCTION CO): Cindy Becker
LINE PRODUCER: Caleb Dewart
DIRECTOR OF PHOTOGRAPHY: Eric Steelberg
EDITORIAL COMPANY & CITY: Cosmo Street, Santa Monica, CA
EDITOR: Tessa Davis / Kevin Anderson
ASSISTANT EDITOR: Zoe Mougin
EXECUTIVE PRODUCER: Yvette Corribias
PRODUCER: Esther Perls
MUSIC COMPANY & CITY: Amber Music, NY, NY
PRODUCER: Michelle Curran
COMPOSER: Jon Whitehouse
FINISHING COMPANY & CITY: The Moving Picture Company, Santa Monica, CA
VISUAL EFFECTS PRODUCER: Eric McCasline
VP ACCOUNT DIRECTOR: Kate Frazier
CONTENT MANAGEMENT SUPERVISOR: Tamsin Mariner
CONTENT SUPERVISOR: Spencer Holmes
CONTENT MANAGER: Jessica Francis
ASSISTANT CONTENT MANAGER: Carrie White
VP DIRECTOR OF BUSINESS AFFAIRS: Nancy Espinal

Mediabistro Course

Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now!