Nearly a year after parting ways with McCann, Robert LePlae has come back to the scene as he will now take on the role of global president at Arnold, effective Sept. 15. Yep, the headshot remains the same as it did over three years ago when LePlae joined McCann to lead up its North American operations after spending 11 years at TBWA\Chiat\Day. Once he takes his post at Arnold, LePlae will serve under global CEO/Havas CSO Andrew Benett and will split time between the agency’s Boston and New York offices.
In a statement, the new prez says, “It’s a perfect time to be joining the Arnold team. They have a great group of leaders who have done a wonderful job of delivering stellar results for a superior list of existing clients. With the recent addition of several high profile new clients there is tremendous momentum and opportunity to continue to grow the agency.” Arnold’s current client roster includes the likes of Dell, Volvo, Hershey, University of Phoenix and American Eagle Outfitters.
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