Kiefer Sutherland’s voice is somehow simultaneously soothing and forceful. His gravelly intonation, coupled with his beautifully weathered face, is completely convincing regardless of the words involved. In this Jose Cuervo spot created by McCann Erickson New York, Sutherland’s ultimate message is, “Have a Story.” He pushes a shot across the bar to us and then we follow him for an impromptu concert, a spontaneous tattoo, a brief lover’s brawl, and some bonsai clipping.
It’s not the first time Sutherland’s channeled his 24 character, Jack Bauer, though Cuervo’s spot is a subtle representation. For Acer of course, he got jazzed about a new Dynamite Cupcakes business, obviously involving explosions and suspense.
Agency: McCann New York
Client: Proximo Spirits
Product: Jose Cuervo Especial
CCO: Tom Murphy
CCO: Sean Bryan
GCD: Mat Bisher
ACD/Art Director: Vi Luong
ACD/Writer: Colin Ilsley
Senior Producer: Jessica Coccaro
Design Director: Brad Blondes
Designer: Ledi Lalaj
Production Company: MJZ
Director: Dante Ariola
Edit: Peep Show
Editor: Andrea MacArthur
Executive Music Producer: Peter Gannon
Asst Music Producer: Mike Ladman
Music: Future Perfect
Sound Mix: Cory Melious @ Heard City
VP Senior Art Producer: Wendy Leahy
Photographer: Mark Seliger
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