After spending the last 18 months at BBDO’s New York office, the agency’s director of behavioral planning, Paul Matheson, is heading back to Asia. Prior to joining up with BBDO, Matheson spent time as regional planning director at Ogilvy Asia-Pacific and had a lengthy, eight-year stint at BBH before that. Here’s a brief memo sent by BBDO boss David Lubars regarding Matheson’s departure:

“From:David Lubars
To: New York BBDOers
Subject: Paul

Gang,

At the end of the day, there’s no substitute for family.

Which is why I am writing to inform you that Paul Matheson will be leaving BBDO to return to Asia.

You may recall, Paul originally joined us from Ogilvy, where he had been their planning director throughout the Asia-Pacific region for six years.  For personal reasons, Paul has informed us that he would like to return to this area.  He will be leaving BBDO at the end of the month.

We are in the process of looking for Paul’s successor.  In the meantime, please join me in wishing him the best of luck and thanking him for his contributions to BBDO over the past 18 months.

I’ll personally miss Paul.  He’s a good man and a good soul.

David”