McGarry Bowen Snatches Viagra from McCann

After a recent review that included presentations from incumbent McCann Erickson and others, Pfizer reps have confirmed to us that the Viagra business has now been handed over to NY/Chicago-based McGarry Bowen. Pfizer wouldn’t elaborate further, but according to Ad Week, the company’s already spent about $66 million on measured media in the first seven months of 2009. Suffice to say, it hasn’t been the best week for McCann, who had held the Viagra account since 2004.

More: “We Hear: McGarryBowen Wins Verizon Wireless Project – Android”

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