After a recent review that included presentations from incumbent McCann Erickson and others, Pfizer reps have confirmed to us that the Viagra business has now been handed over to NY/Chicago-based McGarry Bowen. Pfizer wouldn’t elaborate further, but according to Ad Week, the company’s already spent about $66 million on measured media in the first seven months of 2009. Suffice to say, it hasn’t been the best week for McCann, who had held the Viagra account since 2004.

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