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Meet Justin Timberlake, Callaway’s New Creative Director

Hell, if Lady Gaga can do it, why can’t the man who brought sexy back, gave us “Dick in a Box” and played the co-creator of Napster? Also, since he owns a golf course and has been a “staff professional” since 2008, it seems rather appropriate that Justin Timberlake has been named creative director for Callaway Golf, a role that will call for the pop star-turned-actor to oversee the company’s portfolio of brands and market CG’s 2012 RAZR product line. JT is already taking the reins in a new campaign shot on the Vegas Strip starring the Bellagio fountains and Lefty in a behind-the-scenes teaser of which you can see above. Guess that music career resurrection can wait a little bit longer.

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!