TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Method Offers Vivid Vision of Clean

Lowercase cleaning supply/detergent/soap brand method launched a global brand campaign this week, which is anchored by this colorful spot from San Francisco shop, Mekanism. While we continue pulling our hair out trying to figure out who’s behind the catchy tune (one we’ve heard countless times via bar satellite feeds, jukeboxes, etc in recent months), feel free to soak in this clip that emphazies method’s anti-dirty, “Clean Happy” stance and sums up the brand’s various products in two minutes’ time. Credits after the jump.

Update: Yes, it’s Naked and Famous and their tune, “Young Blood.”

PRODUCTION COMPANY:

Mekanism

DIRECTOR/ECD:

Tommy Means

PRODUCTION COMPANY PRODUCER:

Stef Smith

PRODUCTION DESIGNER:

Jeremy Reed

ART DIRECTOR:

Dean Backer

DP/DP REP:

Andy Lilien

EDITOR/EDITING COMPANY:

Ethan Indorf/Lasse Jarvi, Mekanism

AD AGENCY/ CITY:

Mekanism, SF

Executive Producers:

Stef Smith, Elizabeth Morse

Creative Team

Tommy Means
Ian Kovalik
Tony Benna
Tom Lyons
Liam Devowski
Courtney Booker
Andre Riccardi
Paul Sincoff

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsLearn how to use stories to inspire, connect, and persuade your clients! In this workshop starting September 3, you'll learn how to uncover stories in everyday life, incorporate stories into your media work, use storytelling techniques with clients, all to improve your pitch and presentation skills. Register now!