What do you do if your product lacks an eye-catching design and has an old man’s name? Make up for it with nifty visuals and pretty young people in your television spots.
Mother NY’s and production company Brand New School’s “Love Thy Pits” campaign for Mitchum deodorant has, among other things, set clogs on fire and caused some to cry “ripoff” due to some similarities to recent Old Spice work. But, as this installment is one of a several new spots using the same fast-talking narration and colorful, well art-directed video graphics, Mitchum’s parent company Revlon’s attempts at attracting a younger market share must be paying off.
So, young millennial soccer mom, don’t sweat accidentally kidnapping a neighbor’s kid. Credits after the jump.
Advertising Agency: Mother New York
Strategist: Sarah Plaskitt
Agency Producer: Christine DoRego
Mother: Amory Wooden
Production Company: Brand New School
Director: Jonathan Notaro
Director of Photography: Eric Treml
Line Producer: David Wolfson
Production Manager: Stacy Bergstein
Art Director: Justin Fines
Editor: Erik Barnes
Flame: Blake Huber
CG Lead: Vadim Turchin
Storyboard Artist: Will Rosado
Executive Producer: Devin Brook
Post Producer: Toby Sowers
Production Coordinator: Zoe Beyer
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