It took six months after the initial announcement, but Deadline.com is reporting that IPG’s Momentum is finally launching its new “future-generation content studio” dubbed Momentum Entertainment Group. As we noted back in January, the leadership will be toplined by Momentum chairman/CEO Chris Weil and Tribal DDB co-founder Steven Marrs, who will serve as president/managing partner of MEG and work out of New York.
According to Deadline, Momentum Entertainment Group will also have offices in Hollywood and New Orleans. Marrs says in a statement, “In creating Momentum Entertainment Group, we are building an innovative way of providing the Hollywood creative community with unique financing and packaging models to connect with broadcasters and brands worldwide.” You can read Weil’s original memo regarding MEG here.
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