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Monday Morning Stir

-GroupM president Dominic Proctor weighs in on the Omnicom-Publicis union. Read statement in full after the jump.

-Forbes wonders if the big merger is a sign of strength or weakness. link

-MDC Partners is thinking smaller on the M&A front moving forward. link

-Digiday has unveiled its new site design. link

-Well, the latest Adidas/Derrick Rose teamup above makes us anxious to see the Chicago Bulls star finally return next season. link

-Patrick O’Brien, who’s worked with the likes of Commonwealth/McCann and Goodby, has joined Yessian Music’s Detroit studio as a producer.

“This is an interesting move,” says Proctor.  “They are making it clear that a primary motive for the merger is achieving scale in media buying.  However, neither Omnicom nor Publicis was able to bring their investment teams together effectively as individual companies, so it will be fun to see if they can now do it together.  Getting scale in media investment management is critical for clients, but it only works if it all joins up.  We welcome a competitor in this space.  Media investment management relies heavily on scale, but scale counts for nothing if it continues to be disparate.”

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