-TDA_Boulder continues with more outdoor hijinks for FirstBank in a new campaign that emphasizes the word “free” while making folks wonder, “so, what’s the catch?” (above)

-Devin Brook has taken the helm as managing partner of Brand New School’s L.A. and New York studios.

-Apple is set to unveil the next iPhone on Sept. 10. link

-Vulture asks Breaking Bad‘s Bob Odenkirk to analyze actual lawyer ads. link

-Forgot to mention this on Friday, but if you haven’t heard, Y&R has been tapped as the first global agency of record for the Special Olympics, which will hold its World Summer Games in Los Angeles from July 25-August 2, 2015. Ad duties will be handled out of Y&R’s New York office.