The secret’s out and now we know what Ty Montague and Rosemarie Ryan have been plotting for six months since they left JWT. The former co-presidents have launched a new “brand innovation studio” called Co:.
According to the announce, the peculiarly titled shop has the “ability to scale from a five to a 1500-plus person organization from inception, equipped to tackle problems and opportunities of any size and to partner with C-level executives at global marketers of scale to drive growth.”
In a statement, Ryan says, “We call it a Brand Innovation Studio because we are taking our structural cues from the evolving entertainment industry–an industry built around a talent model that is much more fluid–the right talent is brought together at the right moment to get the right outcome. Co: knows what businesses need to innovate and grow, and just as importantly who to bring to the table to make it happen.”
Using what they dub a co-conspirator model, Co: has already aligned with various shops from Campfire to Naked to Victors & Spoils.