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Cool: MPC Unveils ‘Fracture IO’ Case Study

In case you missed it during May’s One Show spectacle, the folks at VFX/production studio MPC have unveiled a little making-of video complete with the minimal house strains of Pantha Du Prince that gives us an inside look at their installation at the Bowery Hotel called “Fracture IO.” The esoteric-sounding project was created for JWT specifically for the One Show and was essentially MPC’s way of “reimagining the photo booth” by rendering images into 3D pieces. Just a little peek into some eye candy as we get out bearings post-July 4th. For more info info on “Fracture,” go here.

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