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Muscle Milk Makes a Play for ‘Most Interesting Man’ Title

Pereira & O’Dell, which won the Muscle Milk campaign last year, debuts its latest spot for the brand–though it’s lacking a certain something, namely Katie. This time, an ocean-cruising mustachioed chap named Dave is the star of the show, with narration guiding him along the way. The whole template sounds familiar, don’t it?

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Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now!