From Arnold Worldwide comes “Runnovation Anthem,” a spot for New Balance that depicts people running in different environments interspersed with cuts of what appear to be acts of science. There’s also a very loud musical number, which one would suppose is the titular anthem, despite not being very anthemic. The song is so utterly terrifying, in fact, that it’s easy to imagine all of these people running away from a masked pursuer who chases them while playing this song full-blast on a JVC Kaboom Box held above his or her head.
With an introduction to the idea of “Runnovation” (running + innovation for those playing at home) out of the way, the campaign will unfold into three different storylines across media platforms, with the first focusing on a grassroots fitness group called “November Project.” If you’re interested in watching some suburban white dudes run around outside and yell “fuck yeah” for a while, watch this video:
Did you enjoy watching those people vomit? Yeah, you probably did, you sicko. Credits after the jump.
New Balance “Runnovation” Campaign
Chief Creative Officer: Pete Favat
Art Director: Sara Goldsmith
Copywriter: Kevin Goff
Broadcast Producer: Jamie Guild
Broadcast Assistant Producer: Claire Townsend
Print Producer: Diane Brito
Business Affairs: Anne Joynt
TV Production Company: Union HZ
Production Company Executive Producer: Jeremy Taches
Editorial Company: Edit Bar
Post Production: Brickyard
Photographer: Nick Laham
Print Production Company: Point Productions
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