Though he’s now headed back to the advertising world in a sense, joining bi-coastal prodco, Tool, as interactive director, James Cooper is still very much involved in his ping-pong fashion brand, ThompsonPunke. Enough so that the creative and his TP partner/co-founder Simon Endres are now promoting a ThompsonPunke-branded, single-malt “Performance Whiskey,” because you know a little booze will surely do the trick at the table when you’re down 20-4.

According to Cooper himself, “We are all about playing a pretty serious game of pong and then going out and getting drunk. So I figured if Coors or Miller can run lame low cal ads for dudes then why not take it to the next level?.” Next level in ThompsonPunke’s mind is a whiskey drink that also happens to contain vitamins and electrolytes. We’re still trying to get some details on its availability, etc. of the beverage, but in the meantime, the Punke-sters have a little sale going on for some of their merch. Take a look here. Update: We’re being told that the whiskey is just being used for promotional purposes at this point, but depending on reaction, “Performance” could just go into production.