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Newcastle Celebrates ‘Independence Eve’

Normally, a made-up holiday like Independence Eve would be some sort of patriotic money grab, but for Newcastle Brown Ale and Droga5, it’s actually a tongue-in-cheek U.K. money grab. Independence Eve – the latest part of the No Bollocks campaign – celebrates the last day of British rule, one day before John Hancocks were signed and European monarchies renounced.

Across the States, Americans (and immigrants, legal and illegal) can buy a Revolutionary Koozie, which features both the British and American flags on the bottle. I’m not sure how many Americans would willingly drink a British beer the day before July 4th, but I think we’ve buried the hatchet 237 years later. You see, revolutions can be humorous once enough time has passed. So in the next decade, everybody get ready to chug some Edelweiss and giggle over the French Revolution. Credits after the jump.

CREATIVE CHAIRMAN: DAVID DROGA
CHIEF CREATIVE OFFICER: TED ROYER
EXECUTIVE CREATIVE DIRECTOR: KEVIN BRADY
CREATIVE DIRECTOR: SCOTT BELL
ART DIRECTORS: KEVIN WEIR / NOMI MALIK
COPYWRITERS: CHRIS COLLITON / CHASE KIMBALL
HEAD OF INTEGRATED PRODUCTION: SALLY-ANN DALE
SENIOR PRINT PRODUCER: JEANNIE O’TOOLE
PRODUCTION ASSISTANT: HEATHER BLACK
STUDIO ARTIST: CHRIS THOMAS
STRATEGIST: MATTHEW GARDNER
ACCOUNT DIRECTOR: LAUREN SOLOMON
ACCOUNT MANAGER: BRETT SCHNEIDER

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