No, seriously. They did. Crispin has walked away with the $200 million account today beating out TBWA/C/D. The brand could use a little “irreverence.” The brand is in troubled spot facing off against Wal-Mart, Target and everyone else in the low-cost market.
Old Navy is not one of those “consolidation” type shops. The brand will continue to work with PHD, AKQA, Starcom, JL Media and Carat for media buying.