No, seriously. They did. Crispin has walked away with the $200 million account today beating out TBWA/C/D. The brand could use a little “irreverence.” The brand is in troubled spot facing off against Wal-Mart, Target and everyone else in the low-cost market.
Old Navy is not one of those “consolidation” type shops. The brand will continue to work with PHD, AKQA, Starcom, JL Media and Carat for media buying.
More: Karsh/Hagan Bites At CP+B
[source]
Revamp your resume, prepare for the salary questions, and understand what it takes to nail your interviews in our Job Search Intensive, an online event and workshop starting June 11, 2013. You’ll learn job search tips and best practices as you work directly with top-notch HR professionals, recruiters, and career experts. Save with our early bird pricing before May 22. Register today.
Kiran Aditham
Editor
Bob Marshall
Contributor
Jordan Teicher
Contributor
Ella Riley-
Adams
Contributor
SuperSpy
Originator
Nadine Cheung
Editor, The Job Post
AgencySpy Twitter feed loading...