TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Old Navy Selects Crispin

s_old_navy.jpg

No, seriously. They did. Crispin has walked away with the $200 million account today beating out TBWA/C/D. The brand could use a little “irreverence.” The brand is in troubled spot facing off against Wal-Mart, Target and everyone else in the low-cost market.

Old Navy is not one of those “consolidation” type shops. The brand will continue to work with PHD, AKQA, Starcom, JL Media and Carat for media buying.

More: Karsh/Hagan Bites At CP+B
[source]

Mediabistro Course

Management 101

Management 101Become a better manager in our new online boot camp, Management 101! Starting October 27, MediabistroEDU instructors will teach you the best practices for being a manager, including, how to transition into a management role, navigate different team personalities and more! Register before September 30 to get $50 OFF with early bird pricing. Register now!