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Tuesday Odds and Ends


-Unidentified agency makes condom ad aimed at “sex-positive, environmentally-minded feminists

-eBay announces plans to spin off PayPal in 2015.

-Whitehouse Post LA adds editor Martin Leroy.

-Tool announced the addition of design director GMUNK.

-Allen & Gerritsen announced the addition of 16 new hires to their Philadelphia office across numerous departments today.

-Otter Media today announced the appointment of former American Airlines chief commercial officer and AT&T senior executive Virasb Vahidi as CEO.

-The American Association of Advertising Agencies (4A’s), Association of National Advertisers (ANA), and Interactive Advertising Bureau (IAB) announced plans to create a cross-industry accountability program designed to fight ad fraud, malware and intellectual piracy today at the IAB MIXX Conference.

-Dunkin’ Donuts bets big on social media in new campaign.

Cavalry Crafts ‘Anthem’ for Coors Light

Cavalry has a new campaign for Coors centered around a 30-second anthem ad.

The spot opens up with man with goggles on staring at a bottle of Coors, presumably at a bottling plant, accompanied by the message “Coors Light is always cold filtered.” Then the scene shifts to a group of friends out at a bar and the message continues, “Because Friday” and the scene shifts again to a house party as we see “Leads to Saturday” on the screen. The spot goes on to suggest that “…every day deserves cold bottled” Coors Light. It’s all pretty straightforward and not a bad approach for a beer whose biggest selling point is how cold it is. Still, we can’t help but wish that they’d air this one as well. Read more

Here’s How to (Allegedly) Break into Advertising

Jason Scott, who has worked as an integrated creative at Wieden+Kennedy London for the past year, knows how to get into advertising.

How do we know that he knows? Because he’s created a related “single-serving site” page in the style of “Barack Obama is your new bicycle” called “Ways to get into advertising” — and today he’s been tweeting its jokes directly at the agencies mentioned therein.

Now we’re going to give him a little more attention.

Read more

Ogilvy Shows Moms Their Beauty ‘Legacy’ for Dove

Ogilvy Paris has a new online spot for Dove examining how mothers’ insecurities about their bodies carries on to their daughters.

For the spot, Ogilvy Paris asked mothers to fill out a survey asking what they did and didn’t like about their own bodies. Then, they had their daughters fill out the same survey, which, unsurprisingly, contained many of the same answers. When the mothers were then presented with their daughters’ surveys, they realized how they were passing down their feelings about their bodies, both positive and negative, to their daughters and resolved to be more confident and happy with themselves.

“Whether a mother, aunt, coach, teacher or sister, all women can set a positive example for the next generation by expressing their own beauty with confidence,” Jennifer Bremner, director of marketing at Dove, told Adweek“Dove has long been dedicated to fostering positive self-esteem in women and girls, and we invite all women to join us in making a difference to the next generation by ensuring their own beauty legacy is a positive one.”

Ogilvy has made Dove synonymous with empowerment through its advertising celebrating different ideas of feminine beauty, winning accolades for the viral “Real Beauty Sketches.” While the more recent “Patches” was criticized by some as condescending and inauthentic, even receiving its own parody, “Legacy” marks a nice return to form, with its positive message reminiscent of the success of “Real Beauty Sketches.” The spot, which was uploaded today, will have an uphill battle to reach the same level of viral success as that ad, but its shareability all but ensures it will reach millions of views before long.

BBDO NY Teams Up with Tim & Eric, Jeff Goldblum for GE Lighting

BBDO New York has received a fair deal of attention for its recent work for GE, including an Emmy nomination for wistfully surreal “Childlike Imagination.” More recent spots like “Ideas are Scary” and “The Boy Who Beeps” followed in a similar tone, celebrating ideas and innovation in imaginative ways. So the agency’s fake infomercial for GE Lighting, directed by Tim Heidecker and Eric Wareheim (better known as Tim & Eric) and starring Jeff Goldblum, comes right out of left field.

The over two minute-long mock infomercial (mockfomercial?), entitled “Enhance Your Lighting” sees Goldblum playing “Terry Quatro, Famous Person” as he hocks the GE Link light bulb, which offers “successful guy lighting at normal guy prices.” It’s also so easy to install, you can do it while painting a portrait of yourself. It should come as no surprise that the spot is all over the place with random humor, but Goldlum plays the part perfectly and when it’s on it can be pretty funny. And while it may seem like an odd approach for the brand, especially coming off BBDO’s recent spots, it should garner some attention for the new product as the YouTube views (currently at around 115,000) inevitably pile up. Read more

Team Detroit Introduces Ford Transit

Team Detroit teamed up with production company King And Country for a new 30-second broadcast spot for Ford Transit employing a mix of 3D animation, design and live-action.

The spot introduces the new line of Ford Transit vehicles with an approach borrowed from Team Detroit’s “Rant” campaign for the Ford F150, ending with the “Built Ford Tough” tagline. “9 to 5′ers” tweaks the familiar formula to illustrate how a range of professionals who rely on their vehicles can utilize the Transit models. It was shot over the course of two days on a soundstage in Los Angeles, making use of both green screen and practical sets, including a room that was actually flooded with 3,000 gallons of water. The interiors and exteriors of the vans, meanwhile, were captured in-camera and later augmented with CG. Read more

MRY CEO Britton to Oversee Big Fuel

bigfuel_logo

To update our recent post on MRY‘s status in the wake of this month’s Publicis shakeup, we can confirm that founder/CEO Matt Britton will now oversee the operations of both his own agency and fellow New York shop Big Fuel. The agency founded by Avi Savar announced in 2011 that it would sell to Publicis, where it initially served as a “social media center” for Razorfish, Digitas, Zenith and Starcom).

This week Laura Desmond, CEO of the Starcom Mediavest group that now includes both MRY and Big Fuel, announced that their leaders would report to Britton, who will subsequently report to her.

The move has not been announced outside the newly expanded Starcom because it will not reportedly affect any of the services that either agency provides to clients.

While the leaders of both shops will report to Britton moving forward, they will remain operationally independent from one another. (As a reminder, one of Big Fuel’s most recent major staffing moves was the hire of former Dachis Group ECD Jon Resnik as EVP/ECD.)

Office Depot/Max Goes to McCann

Office Depot

Confirming tips we received late yesterday, Office Depot Inc. — the offspring of the February 2013 merger between Office Depot and Office Max — announced its selection of McCann and UM as creative and media agencies of record this morning.

Yesterday, McCann told us that the win couldn’t be confirmed. But the client apparently went ahead and alerted the trades, telling AdAge in the press release that its decision to go with a new agency came about because of “efforts to consolidate resources while expanding its advertising and marketing activities.”

The company, which spent more than $100M on measured media last year, signed with Zimmerman in 2011 and held a “cross-agency review” this summer.

The review came less than three months after the company announced its plans to close approximately 400 stores across the United States.

Etcetera/DDB Launches ‘The People Network’ for TNT

Amsterdam-based international agency Etcetera/DDB has a new integrated campaign for TNT, introducing the new tagline, “The People Network.”

For a 50-second broadcast spot, Etcetera/DDB created a delivery truck made out of people. As traffic builds up heading into a tunnel, the people break away and run with packages through the tunnel, reassembling once the traffic dies down, as a boy looks on amazed. The campaign took 100 days for Etcetera/DDB to create, from ideation to execution, working closely with TNT. It rolls out in eight key markets this week, with the broadcast effort supported by digital, OOH, direct, promotion, print and radio components, eventually rolling out in 30 different European countries.

Dick van der Lecq, MD of Etcetera said, “Previously customers bought products or brands. Nowadays customers consciously buy a company. The DNA and the people behind the brand. Talking to dozens of TNT employees showed us the only way to express their attitude towards clients: the human transport company. A ‘human truck’ captures that belief in the TV-commercial in one sight.”

Stick around after a jump for a look at the making of the human truck in the spot. Read more

Tuesday Morning Stir


-Marcel is “Committed to Better Energy” for Total (video above).

-A survival guide to Advertising Week 2014.

-Martin Sorrell moderates opening panel at Advertising Week 2014.

-Advertising Week 2014 day one highlights.

-What Digiday editors learned at Advertising Week (day one).

-What you should know about Atlas, Facebook’s new ad-targeting program.

-The ad industry reacts to Hong Kong protests.

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