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Friday Morning Stir

-”First Kiss” director Tatia Pilieva asked strangers to undress each other for this promo for Showtime’s Masters of Sex (video above). link

-Departing Karmarama founder Dave Buonaguidi on “Mad Men culture, professional creatives and awards obsession.” link

-Walmart to buy media for suppliers. link

-Agencies are increasingly focusing on cause marketing. link

-Ten revealing digital marketing stats. link

-”Portrait of a Creative” gives an inside look into the lives of agency creatives. link

-Doritos Roulette bags feature a few extremely spicy chips. link

Johannes Leonardo Has Your Vacuuming Needs Covered

Johannes Leonardo, the fashion-savvy New York agency most recently noted for winning the Estee Lauder account, has now picked up the vacuuming business. Like, all of it.

This week TTI Floor Care chose JL as its AOR, which means that the agency will handle creative for Hoover, Dirt Devil and Oreck. The review involved at least a dozen agencies, and TTI CMO Alan Gravely told both Adweek and AdAge that he was “blown away” by the JL pitch.

Johannes Leonardo CEO Michael Duda writes that he was attracted to the new client’s “visionary aspirations and a passionate commitment to change the category”, and the agency will create unique campaigns for each of the three brands.

But will they produce anything as elaborate as last year’s Exorcist parody?

Advertising Jobs: Magnani Caruso Dutton, Madwell, Swell Media

This week, Magnani Caruso Dutton is hiring a design director, while Madwell needs a copywriter. Swell Media is seeking a media planner, and Scratch is on the hunt for a manager of new business. Get the scoop on these openings and more below, and find additional just-posted gigs on Mediabistro.

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Find more great advertising jobs on the AgencySpy job board. Looking to hire? Tap into our network of talented AgencySpy pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.

Aging Baby Boomers Forcing P&G into Incontinence Ad Push

IncontinenceIncontinence.

There’s nothing fun about this problem, other than the millions of dollars it brings in. As the Baby Boomers of America get older and older — according to the U.S. Census, there are 76.4 million of them — the need for related products increases.

Unfortunately, biological things happen to the human body that forces companies to consider how to make money off those isses help resolve some of those pressing (and often embarrassing) ailments for aging denizens of the world.

That’s why Proctor & Gamble has decided it may be a profitable good idea to get back in the incontinence advertising game for the first time in more than 15 years.

We’re sensing a trend here.

Read more

Thursday Odds and Ends

-Commercial director Nickolas Duarte created the spot “Brothers” for Western Union, starring two young non-actors (video above). link

-Production company and animation studio Not To Scale collaborated with luxury shoe brand John Lobb to write, design, direct, and produce “Time’s The Charm.” link

-Mercedes-Benz is using Instagram to sell cars to millenials. link

-Boys II Men think pretzel buns are sexy. link

-Spirit Airlines is encouraging angry customers to “Hate on us.” link

-Click 3X has announced the addition of Senior Digital Producers Jie Chen and Shelley Russell. link

-Baltimore-based agency MGH “has been selected by Benari Jewelers and Medifast Weight Control Centers in the Washington, D.C., area to provide a variety of advertising and marketing services” and is also expanding its relationship with Old Bay, for whom the agency will now provide social media marketing.

The Vault Taps Dante Exum for Foot Locker

The Vault tapped NBA Draft prospect Dante Exum for a humorous new Foot Locker campaign.

The series of 15 second spots, entitled “Everything Changes After the Draft” highlight how things don’t change after the draft. Although Exum seems to perceive himself as a celebrity, it’s evident no one else does. The approach works best on the above “Paparazzi,” in which Exum informs friends that he doesn’t want to head to Foot Locker because “paparazzi might be there,” eliciting uncontrollable laughter from his two buddies. Other spots in the campaign take a similar approach, seeing Exum practicing his autograph, interacting with a dorky neighbor, combing through “fan mail” and making a dinner reservation. We’ve included “Reservation” and “Fan Mail,” along with credits, after the jump. Read more

Mullen Names New Top Creative in LA

353606cMullen has named Margaret Keene executive creative director of the agency’s Los Angeles office, AdAge reports.

Keene comes to Mullen from Saatchi & Saatchi Los Angeles, filling a role left vacant since the departure of Peter Rosch late last year. She will report to Mullen’s North America Chief Creative Officer Mark Wenneker.

Keene joined Saatchi & Saatchi in 2011, where her work included multiple campaigns for Toyota. Prior to Saatchi, Keene spent over a decade at TBWA\Chiat\Day, arriving as an art director in 1996, and eventually working her way up to group creative director. While at TBWA\Chiat\Day she worked on brands including Apple, Nissan, Levi’s, Kinko’s, Taco Bell, ABC and Shutterfly. Mullen opened its Los Angeles office in June 2013, following winning the Acura business in March of that year. Read more

Throwback Thursday: David&Goliath Spins You Right ‘Round for the California Lottery

This new spot for the California Lottery from David&Goliath and biscuit filmworks director Aaron Ruell stars (among others): an auto mechanic, a laundromat patron, a roller skater who bears a striking resemblance to 70′s Burt Reynolds and a synth-pop jam that may or may not have demanded a remake.

D&G won the CA Lottery account back in 2010–and this Wheel of Fortune tie in is a fairly dramatic departure from other spots created for the client.

Credits and older ads after the jump.
Read more

BETC Welcomes New Senior Creative Team

downloadBETC has welcomed a new senior creative team in art director Stéphanie Thomasson and copywriter Marc Platet. The pair will work with BETC Creative Director Manoëlle Van der Vaeren.

Thomasson arrives at BETC from Leo Burnett where she developed campaigns for clients including Charal, Fiat, Jeep and the Mimi Foundation. Her “If Only For a Second” integrated campaign for the Mimi Foundation recently received several awards, including one D&AD and nine Cannes Lions. Prior to TBWA, she was an art director for TBWA, where she worked on work for Playstation, SNCF, McDonald’s, Nissan, and Aides, and Amnesty International. She won a Gold Lion for the “Signatures” video for Amnesty.

Platet comes to BETC from McCann, where he worked on the Nespresso, INPES, Mastercard, Na! and Terre d’Asile accounts. Prior to McCann, he was a copywriter at TBWA, where he worked on campaigns for clients including BMW, MINI, Absolut Vodka, and Martell.

ULTA Beauty Splashes on Some Mullen

Ulta-Beauty

ULTA Beauty operates 675 retail stores across 46 states and also distributes its products through its website. Yet the company recently decided to spruce things up a bit with an agency review.

CEO Mary Dillon, who has been at the helm for just over a year, exceeded investors’ expectations before deciding to trade Dallas-based Richards Group for Boston’s Mullen this week.

“ULTA is focused on continuing to build a leadership brand in beauty, and Mullen’s combination of outstanding brand strategy and breakthrough creative will help us accelerate our efforts,” said Ulta chief marketing officer Dave Kimbell said in a statement.

ULTA spent $17.7 million in measured media in 2013, up from $13.5 million in 2012. The review was managed by Mercer Island Group.

Here’s the most recent campaign Richards created for ULTA, titled “Trading Faces.”

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