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AMP Agency, John Hancock Create Digital Boston Marathon Mosaic

We Run TogetherAs you may have gathered, the Boston Marathon is a pretty big deal to natives of the city. So, with the marathon on the horizon, AMP Agency created the #WeRunTogether digital mozaic for John Hancock, who have sponsored the Boston Marathon since 1985.

Designed to bring together the Boston Marathon running community in anticipation of the event on April 21st, the digital mozaic invites marathon enthusiasts to share their reasons for participating in the form of photos, videos and/or text. All of the submitted content is then aggregated into the mozaic visualization. AMP hopes that by “creating a shared space for conversations around the race, John Hancock was able to show its commitment and support for the Boston Marathon, drive national awareness of their sponsorship and promote their non-profit fundraising partnership with CrowdRise.”

AMP also worked with John Hancock to create a suite of eCards featuring the “We Run Together” theme, housed over at www.OpenMe.com/bostonmarathon.

Obviously, the mozaic takes on added significance in the wake of last year’s tragedy, a sign of the marathon community coming together to move forward in the wake of such an event. “It has been an emotional year for this city,” said Gary Colen, CEO at AMP Agency. “Our hope in this effort was to celebrate the perseverance of this city, whether you are running or not.”

Tuesday Morning Stir

-Nabob’s anti-Starbucks ad is pretty funny (above).

-Priceline CEO says Twitter, Facebook ads aren’t effective. link

-Case study: How Twitter advertising can pay off. link

-DLV BBDO stages adorable car wreck. link

-Twitter acquires social data provider Gnip. link

Portfolio Night: Now a Reality Series of Sorts

Well, the wave of ADC-related news has yet to recede (and no, we’re not getting compensated for this) as the organization has announced May 21 as the date for the 12th annual installment of its Portfolio Night event (last year’s brought on some rather inspired work). We’ll get to that in a sec, but as a lead-up to PN12, the ADC is launching a new video series based on the happenings from its first-ever Portfolio Night All-Stars battle that took place in NYC last year. There will be five episodes in all (not including the intro clip above) that will be unveiled through May 1, with the first launching this Thursday and featuring a pep talk from DDB Worldwide CCO, Amir Kassaei. As for PN12, for those of you angling to get your work seen during the May 21 global event (24 cities in all are participating), you can go here for more info and ticket purchasing. And yes, it appears there will be an All-Stars sequel this year, so raise up, kiddies.

Working Not Working Now Lists Full-Time Jobs Too

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Former agency man Justin Gignac‘s attempts to improve the job market for creatives are now a bit more comprehensive.

The original purpose of the project Working Not Working, which Gignac runs with Adam Tompkins, was to empower agency-bound creatives to “free themselves from self-promotion” by going freelance and to help those who hire them “stop conducting exhaustive searches when qualified creatives are ready and waiting.”

Yet, after conducting an internal survey which found that “80% of the freelancers on the site would leave their beloved freelance lives for ‘the right’ full-time role”, Gignac and team created The UnJobBoard.

Not only are the gigs listed on UnJobBoard official–they’re only visible to the community’s own “vetted talent”. The team also worked to simplify them in order to avoid those lengthy, wallpaper-dry job descriptions that no one reads in the first place, helping employers to create custom posts quickly and manage them alongside lists of their favorite freelancers.

The gigs listed currently run from internships to one ECD position.

Screenshots after the jump.

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Here’s a Quick Horror Primer from the Folks at FEARnet

Having watched a couple of horror films on the cable channel FEARnet (currently on FiOS at least) over the weekend, figured why the hell not ride the blood-soaked waves and mention this little promo from the network, which to be honest offers a great slate of old-school, cult and slasher films mixed with a total bevy of garbage. Still, us horror fans can’t play choosers in this and so we support whatever medium the genre gets exposed. Above is a brief promo as part of a new TV image campaign for FEARnet from L.A.-based Stun Creative’s graphics/animation division, Buster, which tries to offer a quick manual on the do’s and dont’s of horror films. Think Jamie Kennedy‘s character Randy in the first couple of Scream films and there you have it. Don’t worry, as long as idiots still won’t listen, the genre will be very much alive and kicking. Credits after the jump.

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VFX Studio Mr. Wolf Sets Up Headquarters in Santa Monica

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(Left to Right): Danny Yoon (Mr. Wolf) , Mike Pryor (Mr. Wolf), Duy Nguyen (Mr. Wolf), Jason Forest (Bully Pictures)

The expanding visual effects and post-production boutique formerly known as 1.1 VFX has set up shop in the offices of Santa Monica production company Bully Pictures under the new name Mr. Wolf. 1.1 VFX launched back in 2005 “as the finishing arm of Motion Theory and continued on at edit house Cutters.”

The move and name change were instigated by creative directors Danny Yoon and Duy Nguyen, and executive producer Mike Pryor. The new space “includes a bevy of resources for visual effects, compositing, editorial finishing and digital color correction, as well as room for further expansion.” Mr. Wolf’s credits include recent work on American Hustle, From Dusk Till Dawn: The Series and the FXX series Ali G Rezurection, as well as commercial spots for Toyota, Jaguar, Fiat, Burger King and Pizza Hut. Mr. Wolf’s new space within Bully Pictures’ offices “sets the stage for innovative collaboration and a great single source solution for advertising agencies and clients.”

CP+B Boulder Names Ralph Watson CCO

Ralph_WatsonCrispin Porter & Bogusky Boulder have announced the appointment of Ralph Watson as the office’s new chief creative officer, AdAge reports.

After the departure of worldwide chief creative officer Rob Reilly in December, CP+B “announced a new, decentralized model that gave its offices in various cities more autonomy.” Watson joins the agency from BBDO, where he led the Bud Light account. Before that he was at Goodby Detroit, where he oversaw Chevrolet. The industry veteran has also spent time with Leonard/Monahan, Team One, Arnold and Saatchi & Saatchi New York. He has created award-winning work for clients such as Miller High Life, Fruit by the Foot, and AT&T.

Monday Odds and Ends

-Ogilvy & Mather taps taps Kevin Spacey for new E-Trade spot (above).

-Mozilla appoints former CMO as Interim CEO. link

-Congressional briefing supports “Truth in Advertising Act.” link

-DiMassimo Goldstein may have created the funniest “Save the Date” for an agency party ever. link

-MGH’s iconic Natty Boh/Utz billboard for Smyth Jewelers searches for a new home. link

Arcade Edit Bolsters Roster with Pair of Editors

arcade2arcade1Bicoastal Arcade Edit has strengthened its roster with the addition of editors Jen Dean and Mark Paiva.

Dean joins Arcade Edit from Whitehouse Post, where since 2011 she has honed her skills for brands including Google, New York Times, Cotton, BMW, TJ Maxx and Sprint. She began her commercial editing career under Hank Corwin (Natural Born Killers, Tree of Life) at Lost Planet, where spent almost 12 years. Dean discovered her love of film while studying under legendary experimental filmmaker Stan Brakhage at the University of Colorado.

Paiva joins Arcade Edit with over 10 years of experience. Last year alone he worked with agencies including 180 Amsterdam, Droga5, The Corner and Wieden+Kennedy. Back in 2009, he helped found Poster Boy Edit, which recently merged with Toronto-based Saints Editorial, of which Paiva is also a founding member. He was recently honored with the 2013 Craft Award for editing at The Bessies​.​

“Mark is able to visualize the possibilities of a project from the early stages of pre-production to the finished product, and his collaborative nature has attracted a large client base that looks forward to sitting with him in an editing suite and exploring new creative solutions,” said Arcade Edit partner and executive producer, Sila Soyer. “Jen is a natural fit for Arcade. She has a fantastic ability to craft compelling visual stories that engage viewers with poignant emotional resonance. Their respective talents are a valuable addition to Arcade Edit.”

Editor Lucas Eskin Joins Cut+Run

LucasAward-winning editor Lucas Eskin has joined production company Cut+Run.

Eskin spent years as an editor/owner at Mad River Post, before joining Beast as senior editor in 2009. He has worked on such notable projects as the Cannes Lion and Clio Award-winning Apple Vs. PC campaign for TBWA\Chiat\Day, multiple Nike spots for Widen+Kennedy, the “Boom De Yada” spot for Discovery Channel via 72andSunny, BBDO’s VISA Olympics “Extreme” featuring Gracie Gold and directed by Marcus Walter, and GM’s “Robot” spot directed by Phil Joanou (which was named one of Time Magazine’s best Super Bowl spots of all time).

“Lucas is so talented, which is evident in the scope and breadth of his work. He has an incredible passion for editing,” said Cut+Run EP, Carr Schilling. “When you say his name, people’s faces light up. Everytime.”

Eskin’s editing work for Cut+Run was already featured on the recent “Bedtime Story,” for the Newport Beach Film Festival via agency RPA.

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