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W+K and ESPN Give College Football Fans a Moment in the Spotlight

W+K New York isn’t the only agency that’s been focused on football recently — and for good reason.

Not only is the NFL about to start things up again, but this year’s college football season will be the first in history to discard the traditional Bowl Championship Series for a true four-team seeded playoff.

The first spot in W+K’s new campaign to promote client ESPN’s college coverage casts fandom as a universal experience…something everyone has “in common”:

A second :15 spot, which also debuts today, highlights some possible shakeups in the world of collegiate pigskin: will the new format allow an underdog to win the day?

Read more

Intel Begins Creative Review

intel-logo-blue1Intel has just launched a creative review, which is being held internally, AdAge reports.

Sources close to the matter told the publication that Intel, “reached out to a small number of agencies.” While incumbent agency Venables Bell & Partners is believed to be participating in the review, the agency declined to comment. VB+P was named Intel’s lead global agency back in 2009, although Intel has worked with a number of agencies since then. Last summer, VB+P was once again named Intel’s lead agency, and launched the “Look Inside” campaign for the brand earlier this year.

The review follows the appointment of a new chief marketing officer, Steven Fund, in May. While it’s unclear whether Intel’s other agency relationships will be changed, one executive suggested to AdAge that other reviews could be forthcoming. Intel spent $85 million on measured media last year, according to Kantar Media, and has already spent $44 million in the first half of 2014.

Advertising Jobs: Sterling-Rice Group, XenoPsi Media, Petrol Advertising

This week, Sterling-Rice Group is hiring an art director, while XenoPsi Media needs an integrated art director and copywriter team. Petrol Advertising is seeking a senior interactive art director, and Hearst is on the hunt for an advertising project manager. Get the scoop on these openings and more below, and find additional just-posted gigs on Mediabistro.

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Find more great advertising jobs on the AgencySpy job board. Looking to hire? Tap into our network of talented AgencySpy pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.

Thursday Morning Stir

-Brothers and Sisters introduces “The Dudes” for Betfred (video above). link

-Twitter opens analytics dashboard to all users. link

-DDB Stockholm launches Swedish campaign letting customers pay for McDonald’s with recycled cans. link

-GE now considers itself a “diversified media company.” link

-World Animal Protection created a 3D-printed elephant that also acts as a petition for a campaign coinciding with World Elephant Day. link

-Anti-littering ads mash up discarded items to form messages to litterbugs. link

-Five agencies that are trying their hands at publishing. link

Wednesday Odds and Ends

-Halle Berry promotes her fragrance line, Wild Essence, in new ad (video above). link

-McCann’s Rob Reilly to DigiDay: “I don’t claim to be incredibly smart, but I certainly outwork people.” link

-Chicago-based design-driven production company Sarofsky Corp announced the addition of Steven Anderson as executive producer. link

-H&M chooses Tony Bennett and Lady Gaga for winter campaign. link

-Dentsu Aegis Network announced that Aegis Lifestyle, Inc. has acquired New York-based full-service lifestyle marketing agency MKTG, Inc.

-RealMassive named Craig Negoescu as the company’s first vice president of creative and design, in order to “further merge user needs, business vision and technical requirements into the architecture and design of the RealMassive search platform and application.” link

-Traditional publishers are better at reaching millenials than you might think. link

-Independent Austin-based agency T3 today announced the addition of Hawk Thompson as content strategy director and Oscar Llarena as head of its new user experience department.

Porsche Adds Solve to Agency Roster

porschePorsche added Minneapolis-based agency Solve to its agency roster, where it will join Cramer-Krasselt and OMG in representing the brand, which spent over $40 million in media last year. The agency also works on fellow Volkswagen brand Bentley.

Solve will focus on “revamping the brand experience, working to make it more intimate and engaging,” Solve CEO John Colasanti explained to Adweek. The decision follows a review that included nearly 15 agencies, narrowed down to four for the final.

“What really impressed us about [Solve] is their knowledge of enthusiast brands,” Scott Baker, manager of marketing communications for Porsche, told Adweek. “The fact that we’re both part of VW family is what made it OK and, actually, it played to their strengths.”

i.d.e.a. Signs Canadian Vet to Lead Creative

daniel_fullToday San Diego’s i.d.e.a. — one of the fully-integrated agencies you’ll be seeing more and more of in coming years — announced plans to shore up its ad creative team by hiring Daniel Andreani as SVP/ECD.

While Andreani has an extensive history in the agency world, he spent much of his previous 20 years in the field working for Canadian shops.

Before joining his most recent employer MW+C in New Mexico, Andreani spent two years as SVP/CD at BBDO’s Montreal office, producing work for clients like Campbell’s, Pepsi and Chrysler. Prior to that job, he spent nearly seven years as a partner/CD and art director at Sid Lee; previous employers include TAXI Toronto.

The press release notes that the hire follows i.d.e.a.’s acquisition of 4120, a production studio responsible for campaigns by IKEA, BMW and The San Diego Chargers (among others).

Campaigns to come.

McCann Compares Internet to Escalators for Verizon

McCann, New York has a new campaign for Verizon FiOS, touting the brand’s “Speed Match” — matching download and upload speeds.

To do so, McCann set up an experiment slowing down an up escalator. When riders finally reached the top, a spokeswoman asks, “Shouldn’t up be as fast as down?” and then continues to make the point that the same should true of Internet connection speeds. It’s a pretty obvious visualization of the feature, and may help those who have trouble understanding tech issues appreciate FiOS’ “Speed Match” (even if they still don’t quite understand what they’re talking about). Read more

KBS+ Takes Bissell to the Subway in Gross Spot

KBS+, Toronto have a new campaign for Bissell that gets a little gross. In the spot, promoting the Bissell Symphony, which vacuums and cleans hardwood simulateneously, Bissell Canada Senior Brand Manager Ravi Dalchand sets out to prove that he’s behind the product one hundred percent.

So he uses the Symphony to clean a subway floor and then takes things a giant step forward in the gross department and eats some saucy pasta right off the spot he cleaned, seemingly to the disgust of fellow subway passengers.

“Instead of just showing how it works at home, we felt the stronger message was to show how well it could clean, even in an extremely tough, dirty, messy situation,” Bissell Vice President General Manager Craig Emmerson told The Huffington Post.

As that publication points out, however, this was not a normal Toronto subway stop. The stop used was the Bay Lower Station, which TTC CEO Andy Byford said had been “closed off to the public six months after opening in 1966 due to passenger confusion and consistent delays.” It’s now mainly used as a set for movies and television. So while eating off of subway tile is still pretty gross, it’s not as disgusting as it originally appears. And those onlookers are almost definitely actors. But KBS+, Toronto and Bissell assume (probably correctly) that most people won’t reach that conclusion, and, staged or not, the gimmick is pretty memorable. Read more

North American President Leaving Havas for Indie BDD

joy schwartsThis morning AdAge ran a story confirming the eminent departure of Joy Schwartz, who most recently held the position of president of performance marketing, Havas Worldwide Chicago.

According to our tipsters, this came as news to those who work(ed) for her.

Schwartz, who spent more than twelve years with Havas, will run the just-announced Chicago office of BDD or Barrie D’Rozario DiLorenzo (formerly Barrie D’Rozario Murphy), starting next week. As the piece notes, the Minneapolis-based agency has expanded its executive team in recent months, hiring president and partner Kevin DiLorenzo from OLSON and opening a San Francisco office while preparing to set up shop in New York as well.

Our tips specifically claim that staffers received no announcement regarding Schartz’s departure — and that they learned of the news first thing this morning via the AdAge piece itself.

Contacts did not respond to AdAge or this blog, but other sources (who apparently know more than those who contacted us) told the magazine that the agency has begun searching for Schwartz’s replacement. She assumed the role of president in May after serving as co-president since 2009.

Updates as we receive them.

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