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Jim Parsons Stars in mcgarrybowen’s First Efforts for Intel


Ubiquitous Big Bang Theory actor Jim Parsons stars in Intel’s new holiday campaign, the first work from agency McGarryBowen since being named agency of record in October.

The first spot for the holiday campaign (featured above) breaks Monday, and the campaign will run for six weeks as the other ads gradually roll out. In it Parsons plays himself, running amok a restricted access area at Intel and gawking at Intel’s RealSense technology, until he is eventually thrown out by a security guard who tells him not to talk about anything he saw. Parsons’ broadcast spots will be backed by a social media campaign featuring companion videos and photos.

“The decision to approach this in a comedic way was one that intrigued me from the beginning,” Gordon Bowen, chairman and chief creative officer of McGarryBowen, told The New York Times. The campaign “is really just the beginning,” Bowen added. “It sets us up for a campaign that tells you there’s a new Intel that is bringing things to market that will surprise and delight you.”

Friday Morning Stir

-Agency OSJL launched a holiday campaign for a Rhode Island based chain store called Ocean State Job Lot that is a little…odd (video above).

-Google launched Contributor yesterday, a tool which “lets readers pay their favorite publishers in lieu of seeing ads.”

-What to expect from Twitter in 2015.

-Native ad spending continues to grow.

-Domain registration site NameCheap.com created The Hipster Business Name Generator.

-TNS announced the appointment of Will Galgey as CEO for TNS UK, effective mid-January 2015.

-VCCP created this O2 ad featuring Ed Sheeran.

Advertising Jobs: Quench, Madwell, Greater Than One

This week, Quench is hiring an art director, while Madwell needs a director of client services. Greater Than One is seeking a senior digital media planner, and Petrol Advertising is on the hunt for an advertising associate. Get the scoop on these openings and more below, and find additional just-posted gigs on Mediabistro.

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Find more great advertising jobs on the AgencySpy job board. Looking to hire? Tap into our network of talented AgencySpy pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.

New Pizza Hut Campaign Challenges Italians to Taste Sriracha

The new Pizza Hut campaign doesn’t include full credits from AOR Deutsch LA.

But the spots, which earned coverage in both Adweek and The New York Times this week, mark a change in direction for the newly rebranded company.

First, a trip to the town of Boring, Maryland with your favorite announcer Dick Vitale:

After the jump: a visit to Bland and somewhere in Italy.

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Thursday Odds and Ends

-Y&R created this spot for the BBC (video above).

-The blog Freelance Is Good profiles freelance creatives looking for agency work.

-Novartis’ Tasigna brand named The Marketing Arm as its consumer agency of record.

-Campaign talked with three ECDs in China.

-Independent editorial company Cutters announced the promotion of Aaron Kiser to editor.

-PSFK sat down for a Q&A with Papa John’s CMO Bob Kraut.

-Smith Brothers Agency announced the additions of Dave DiNuzzo and Noah Purdy as social content creators.

-Global footwear company Vibram appointed Resource/Ammirati as its global ecommerce and social media agency of record.

BBH London Celebrates Girls’ Night Out for Bailey’s

BBH London targets millenial women with a new spot for Bailey’s entitled “Global Girls Night Out.”

As you may expect from that title, the ad follows several groups of friends from around the world as they celebrate a girls night out. It’s a simple concept, but BBH executes it rather well, with perfect pacing and an inspired soundtrack choice in girl group The Go-Gos hit “We Got The Beat.” The spot begins with each group getting ready and heading out for the night and ends with scenes of them enjoying Bailey’s at their respective bars.

According to The Drum, the 60-second spot “was directed by thirtytwo at Pulse Films with an all-female agency team and predominantly female production team.” In addition to the broadcast spot, the global “Here’s To Us” campaign is supported by a print component shot by fashion photographer Steve Heitt.

“Baileys was due a shake-up, a reintroduction to a new generation of women, a meaningful role in a girls night out – the brand having had been hidden at home for far too long,” Caroline Pay, creative director at BBH London, told The Drum. “We had a lot of fun shooting this, and I really hope that comes across on screen.”

“Here To Us” will debut in the UK, US and Western Europe before expanding globally.

First SuperHeroes NY Campaign Stars Birds with Arms Because Why Not?

SuperHeroes is an Amsterdam-based agency that just established its first stateside office here in our fair city of New York. How do we know this? Because we just received the agency’s first “American” campaign.

The New York move, which prompted AdAge to speculate that SuperHeroes might be “the first Dutch ad agency in Manhattan,” came on the heels of a big win: Korean computer giant Asus.

The agency’s new work promotes that client — and, as promised in our headline, it stars a multitasking bro with feathers, or “The World’s Most Modern Bird”:

Sounds like he works in finance…but he did say “titmouse.”

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Ogilvy Rings in the Holidays with Kevin Ross for Glade

Ogilvy & Mather worked with singer Kevin Ross on a holiday spot for Glade entitled “Feel Anticipation.”

For the spot, Ross wrote a song supposedly expressing how holiday scent Sparkling Spruce made him feel. Ross can be seen performing the song in an outdoor stage, surrounded by plenty of Glade candles ending with the “#FeelGlade” hashtag. While the “song inspired by a fragrance” premise can be a bit hard to swallow, it should appeal to fans of the emerging Motown singer, and maybe even net him — and the brand — a few new fans along the way. In addition to the 30-second broadcast spot, Glade also released a full-length music video for the song (featured after the jump), which is also available to download on iTunes.

It’s part of a larger rebranding campaign from Ogilvy for the brand, which is seeking to reposition itself as not just selling scents but the feelings they evoke. In another recent effort, Glade set up a pop-up shop, which they called the Glade Boutique, in New York’s meatpacking district. According to Adweek, the Glade Boutique saw “concierge” guide visitors through a “scent and emotion journey” in the Feelings Lounge, with scents such as Blooming Peony and Red Honeysuckle Nectar. The brand also teamed up with Cirque de Soleil for an October event in Madison Square Park. Read more

Sonic Signs Kevin Durant in Brand’s First Sports Endorsement Deal

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Sonic has signed a multi-year endorsement deal with Oklahoma City Thunder forward Kevin Durant, the brand’s first sports endorsement deal, Adweek reports.

As part of the deal, Durant will star alongside Sonic’s “Two Guys” in a national broadcast campaign expected this summer. The “Two Guys” in question, New York-based former The Colbert Report writer Peter Grosz and Chicago-based improv comedian T.J. Jagodowski, have been a staple of the brand’s advertising since being brought back by GSP+P in early 2012, two years after being phased out after their initial run with Kansas City-based agency Barkley. Durant will also be involved with Sonic educational charity Limeades for Learning and will help brainstorm new menu items.

Durant achieved instant-celebrity with his emotional acceptance speech for the NBA MVP award, which, coupled with his connection to Sonic’s hometown of Oklahoma City, attracted the attention of CMO Todd Smith. “What really happened was the MVP speech that he made last year really pushed him into a national presence more, but also, his likability is off the charts,” Smith told Adweek. “For us, we wanted someone who has a hometown feel with a national presence because that’s the type of brand we are.”

Foot Locker and BBDO Share Your Favorite Sports Jokes

The “Week of Greatness” is back via Foot Locker and BBDO New York.

The campaign debuted last night and scored coverage on ye old sports blogs; this spot starring Derrick Rose and the notoriously mild-mannered Tim Duncan already has a million and a half YouTube views.

Three more spots in the series after the jump; each one plays on a different, long-standing sports joke.

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