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180LA and Zumba Dance While Everyone Is Watching

Confession: we’re still not quite sure what Zumba is.

Many face the same dilemma despite the fact that the company “counts 15 million weekly dance class participants in a 180 countries worldwide.” For this reason, Zumba enlisted 180LA to remind viewers what it’s all about, and the resulting spot — which debuted yesterday — is energetic enough to qualify as a public health hazard:

The main concept here is to promote Zumba to the public at large rather than catering to the sort of “gym junkies with unattainable bodies” that you might meet at, say, a Diplo set in L.A.

For the record, we also appreciate the presence of “nightclub bouncer” and “pudgy middle management dude” to subtly counter the idea that Zumba is a strictly-for-women phenomenon.

More info and credits below.

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Samsung Gets Cute with Kristen Bell, Dax Shepard

Samsung finally lets up on Apple in its latest spot, instead getting cozy with cute real-life couple Kristen Bell and Dax Shepard.

In the 90-second spot, the couple continuously ditch other plans in favor of staying in and entertaining themselves with the Samsung Galaxy Tab S. It’s a clever idea, and both the execution and the decision to go with an actual couple lend it an air of believability.

The spot begins with Shepard marveling at Bell’s tiny fingers. “How do you even hold things with these little guys?” he asks. This gives an indication of the tone for the rest of the spot, which may spell cuteness overload for some but has already picked up over 5 million views on YouTube in three days. “Hey, we promised we’d hike,” he then reminds her, only for the couple to spend the rest of the day on the Galaxy Tab S wasting time. (The only time either ventures outside the house is when Shepard picks up food to satisfy Bell’s pregnancy cravings.) At one point the couple dress up for an event, but get distracted and soon realize it ended hours ago.

It’s a refreshing approach for Samsung, and a welcome departure from what has become routine Apple-bashing. No word yet on whether this was created by Samsung’s agency of record 72andSunny or in-house, but we will update with that information when we receive it.

Update: We’ve received word that the spot was in fact created by McKinney.

We Hear: Did CP+B Win Infiniti or Not?

Infiniti_logo

Last week we reported that the number of agencies still involved in the ongoing Infiniti pitch had gone down from four to two: CP+B and GS&P.

Silence on the PR front confirmed that story, but as soon as we posted it we began to receive a steady stream of both tips and comments (not that we actually read the comments, mind you) claiming that the pitch was over and that Crispin had emerged victorious. References to VW abounded.

When we contacted the agency itself, we received only a perfect comment about their inability “to comment on new business.”

And yet, it certainly seems like someone is either trying to tell us that the pitch has been won or trying to mislead us on that point.

So let us know, readers: what’s the status?

UPDATE: An inside source tells us that, while all signs point toward “buy”, the prospective client has yet to make an official announcement. Bit of a letdown, then. Fingers still crossed.

Wednesday Morning Stir

-Lg2 Quebec created this PSA (video above).

-Over half of UK millenials think brands can be a force for good, but 40 percent find brands’ social media tactics annoying.

-Intel has doubled its blog traffic in less than a year.

-How Campbell’s tomato soup became a legendary brand.

-Virgin Trains changes ad strategy in new campaign.

-There are some winners and a few losers in Publicis Groupe’s reorganization.

-Samsung is producing a sitcom about a fictional employee called “The Best Future.”

-Saatchi & Saatchi launches a new agency in Turkey.

-The Economist is emphasizing quality over quantity with its new ad measure.

Tuesday Odds and Ends

-Coca-Cola shares “The Happiest Thank You” (video above).

-Executive Producer Emily Fincher has joined production company Foodchain.

-The Marketing Store appointed Rob Morgan as senior vice president, Global Consumer Data Analytics Practice.

-Independent creative studio Portal A announced the addition of Evan Bregman as head of original content.

-San Francisco-based integrated brand experience agency Cibo announced the hiring of Keith Miller as vice president of client development.

-SimulMedia announced today the addition of Ari Osur in the newly created position of vice president, product marketing.

-PayPal takes on Apple Pay. link

VEEV Wants You to ‘Cheat on Your Vodka’

Zambezi has a new campaign for VEEV, “the world’s first Acai berry spirit,” asking you to “Cheat on your vodka.” As you may recall, this comes on the heels of Nail’s “Cheat on Greek” campaign for Stonyfiueld Organic, so it would appear that figurative adultery with food and beverages is popular at the moment.

For “Cheat on your vodka,” Zambezi imagines vodka as a grotesque older woman who has apparently been peeling potatoes (you know, because vodka is made from potatoes), questioning a man who she believes is cheating on her. She asks if she’s “too boring” and if she doesn’t “mix as well,” claiming she can smell betrayal on him. He’s pretty quick to relent, admitting his betrayal of vodka for VEEV without much pressure. The ad will run in 60 and 30 second formats online as both pre-roll and in-ad placements. It marks the first marketing campaign for VEEV since its 2007 inception. Read more

ECD Gaboriau No Longer with CP+B Los Angeles

Jason GThis afternoon we learned that VP/ECD Jason Gaboriau is no longer with Crispin’s Los Angeles office.

He joined CP+B in 2011 when the agency hired him, along with co-ECD and in-house vet Tiffany Rolfe, to re-establish its L.A. location.

Gaboriau, who helped found New York’s Amalgamated, made the move to L.A. after former DDB CCO Eric Silver took majority ownership of the previous agency in late 2010. Rolfe later left CP+B to join CO: Collective, where she still serves as partner and chief content officer. Several months afterward, CP+B lured Sue Anderson away from TBWA\Chiat\Day, where she had served as GCD on the Absolut account; she currently holds the ECD title at CP+B L.A.

At Amalgamated, Gaboriau worked on creative for Coca-Cola, Svedka and Ben & Jerry’s, among other clients. Recent CP+B credits include A1 and an extended 2012 campaign for Old Navy that played heavily on 90′s nostalgia.

We have no information on the details of Gaboriau’s departure, though a tipster tells us that he was involved in recent pitches to win business from Turbo Tax, the L.A. Clippers (which went with RPA after a very quick review) and Late Night with Jimmy Fallon.

McKinney, Sennheiser Want You to ‘Let Your Ears Be Loved’

McKinney has launched a new campaign courting millenial ears for Sennheiser, focusing on the company’s Urbanite brand.

The campaign is centered around  series of videos featuring a man with a German accent in a Sennheiser Urbanite costume and a giant ear. Both the headphone costume and the giant ear (which weighs in at 200 pounds) were created by Legacy Effects. In the 90-second launch spot, the Urbanite-dressed man professes his love for ears, and things get a little creepy as he demonstrates the various ways he pleasures ears on the giant ear prop. He assures viewers that he will lavish just as much attention on their ears. Other spots, all of which are hosted at Sennheiser’s campaign landing page, see him singing to an ear and explaining that he’s often asked to leave public places.

Starting today, Sennheiser will also be giving away 1,000 “Golden Ears,” which they’ve hidden around New York City, “on 11”x17” posters hanging in record stores, restaurants, boutiques and other locations frequented by millennials.” Each poster contains a removable golden ear, which can be redeemed for a pair of Urbanites “at the Ear Love Palace, a pop-up experience store at 1 Rivington Street on the Lower East Side of Manhattan.” Participants can also visit http://sennheiser-urbanite.com and share one of the campaign videos using the hashtag #EarLove for clues on the whereabouts of the Golden Ears. So what is listening to music on Sennheiser Urbanite’s like? Stay with us after the jump to find out. Read more

Ogilvy Gets Employees into the NASCAR Spirit

nascar

NASCAR signed Ogilvy as its creative AOR back in Summer 2012 in an attempt to expand the league’s appeal and win younger fans.

As the current Sprint Cup series approaches its November finish line, the league and its agency are working to increase the hype. Most recently, Ogilvy debuted “The Chase”, a campaign designed to promote a new Westeros-style race format that casts the 16 finalists as individual nations competing against each other. (The campaign was one of the last with credits headed by now-former CCO Calle Sjoenell.)

Yesterday we received several tips about ways in which the Ogilvy New York office is celebrating the event: one tipster writes that the reception area is “decked out with flags of the 16 nations of NASCAR drivers” while another (who may well be the same person) claims that someone at Ogilvy has been “handing out moonshine on behalf of [the new campaign].”

The agency also wants its employees to participate in the UGC version of the “battle” by creating profiles and registering as members of the Ogilvy Nation.

While we regret missing the “battle of nations” deadline and the moonshine (if it did indeed exist), we do have an internal email from president Adam Tucker after the jump.

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TPS Brings Together Richard Sherman, Llama for Neff

Los Angeles-based production company Three Point Stance (TPS) brings together Seahawks star cornerback Richard Sherman and a llama named Spartacus in a new campaign for Neff’s Brodie sunglasses collection.

“We wanted to connect with the Neff core audience and what better way to do that than to bring together one of the biggest names in the NFL and a llama?  What started as several creatives in a room laughing at the idea of a llama and Richard morphed into an entire campaign when Shaun (Neff) and Richard (Sherman) believed in it,” said Three Point Stance founder Erick Peyton, who co-directed the spots along with Michael Koerbel.

The campaign includes seven videos, ranging in length from 15 seconds to almost a minute. Each spot employs some pretty ridiculous humor, imagining Sherman and Spartacus as inseparable buddies in various scenarios, such as hosting a cooking show and appearing together at a press conference. TPS hopes that the lighthearted approach and Sherman’s popularity will appeal to Neff’s young target demographic, and get shared on social channels. Neff founder Shaun Neff was excited to work with Sherman, stating, “Such an amazing experience to work with one of the most animated, nicest and top athletes in the NFL, it’s truly a dream come true.” Read more

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