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Monday Morning Stir


-Sky Austria and Fox promoted the new season of The Walking Dead by scaring people with a digital billboard at a Vienna bus stop (video above).

-Adweek publishes list of 50 “most influential buyers, sellers and marketers.”

-CMOs are held more accountable for ROI but lack the resources to execute, new Leapfrog Marketing Institute study finds.

-DigiDay talks with Jeff Goodby about his life in advertising.

-New Facebook Q&A tool lets marketers hold real-time chats with celebrities.

-Fox and Sony Playstation are first brands to give out one hour of free listening with new Sponsored Listening Pandora ads.

-Hyundai UK has appointed Collective London as its lead digital agency.

-Sales of cleaning supplies are up due to Ebola scare.

Advertising Jobs: Magnani Caruso Dutton, ICED Media, Rain

This week, Magnani Caruso Dutton is hiring an account director, while ICED Media needs a project manager. Rain is seeking an associate producer, and Petrol Advertising is on the hunt for a social media associate. Get the scoop on these openings and more below, and find additional just-posted gigs on Mediabistro.

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Find more great advertising jobs on the AgencySpy job board. Looking to hire? Tap into our network of talented AgencySpy pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.

Biggest Posts of the Past 7 Days

Friday Odds and Ends

-Team Detroit teamed up with The Work and local haunted house Erebus to create this Halloween car wash prank for Ford (video above).

-Bolloré Group wants to take a majority share in Havas Worldwide.

-Victor Cruz is set to star in 15 Gap Factory print ads despite season-ending injury.

-Tribal New York has been named George Washington University’s first-ever digital media advertising agency of record.

-Believe Media has added Los Angeles-based experimental filmmaker Kirby McClure (known by the alias Radical Friend) to its directorial roster.

-How advertisers are reacting to CBS and HBO’s streaming services.

-Ebola Near Me site fights fear, spreads awareness.

David&Goliath Spreads the Luck for Southwest Airlines, New York-New York Hotel & Casino

This week marks the expiration of the Wright Amendment, a federal law governing air traffic at Dallas Love Field, Southwest Airline’s home airport. So to celebrate, the airline teamed up with agency David&Goliath and New York-New York Hotel & Casino in Las Vegas, “spreading the luck” to passengers on the first-ever nonstop flight from Dallas Love Field to Las Vegas.

When passengers boarded the plane they each found a surprise gift under their seat, including a book of two-for-one deals and a free t-shirt. Then they played “Spread the Luck,” a game in which a spinning wheel selected a row to win prizes from New York-New York Hotel & Casino, including a suite upgrade. The airline saved the biggest surprise for last, with all passengers receiving a long list of items from the hotel and casino, including a free two-night stay. Read more

We Hear: Cuts at Translation

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This morning we got a tip about some big changes at Steve Stoute‘s Translation.

Specifically, the tip claimed that President Nils Peyron and ECDs Marc d’Avignon and Jay Berry are no longer with the agency.

None of the three have been with Translation for more than a few months: Peyron, a former account leader at McCann and Ogilvy, joined in February and earned an Adweek writeup in the process; he filled a post that had been vacant since November 2012. At the same time, the agency hired former top Chiat creative John Norman to fill the CCO role. Norman then facilitated the hiring of Berry and d’Avignon, who had worked with him at W+K Portland from 2005 to 2008.

Translation produced a couple of spots for Champs Sports this summer, and all three of the names in question appear in the credits.

We did not receive a confirmation or statement from the agency, but we did score a “no comment…”

Grey NY Gets Painfully Awkward with Rob Lowe for DirecTV

Last month, Grey New York debuted a new campaign for DirecTV, introducing the world to Super Creepy Rob Lowe and Less Attractive Rob Lowe in the process. Now the agency is back with a follow-up effort, this time contrasting DirecTV spokesman Rob Lowe with cable subscriber Painfully Awkward Rob Lowe.

The new 30-second spot follows in the same cringe comedy formula as its predecessors. Like Less Attractive Rob Lowe, the new character has made some questionable choices about his appearance, including winged hair, a fanny pack and khakis hiked up to Urkel height. He also doesn’t do well around other people, as, after commenting that you have to wait forever for cable providers to show up he notes, “I hope it isn’t a girl…or a guy.”

With the success of the previous ads, it was only a matter of time before Grey rolled out a successor, and it looks like we can expect more from the campaign as well. According to Adweek, there are “at least two more spots from Grey New York” on the way, begging the question, which Rob Lowe will we see next? Read more

Momentum Worldwide Names New ECD

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Matt Denten is the latest ECD to change agencies, moving from Arc Worldwide to Momentum Worldwide effective next Monday.

Mr. Denten has yet to appear on this site, but it’s certainly not due to a lack of experience: over sixteen years at Arc in Chicago, he has held nearly every creative position from AD to SVP/CD. In his most recent role there, he served as GCD on the Coca-Cola and MillerCoors accounts, and he worked for several years on both Kellogg’s and McDonald’s.

Denten’s most acclaimed roles to date have been those of creative director on the Coke “Arctic Home” campaign, with its polar bears and decorative cans, and the Miller High Life Veterans project, which welcomed vets home with cans of beer.

His full title will be SVP, Midwest Creative Director, and he will lead Momentum’s teams based in Chicago and St. Louis. The press release’s client list includes U.S. Army, Mondelēz International, United Airlines, Energy Upgrade California, and Constellation Wines.

CEO Chris Weil writes, “He is a creative force—a fine balance of inspiration, passion and process—and an experienced leader of large creative teams.”

Don’t Panic Celebrates Real Life Superheroes for Save the Children

Agency Don’t Panic collaborated with production company Unit 9 to explore sightings of superheroes in remote locations in India, Kenya and Mexico in a new PSA for Save the Children.

“She flies with the clouds and she gives water,” says one girl. “He came and destroyed the mosquitoes,” says a small boy. “She came and now we have a new baby sister,” another child adds. “Every child deserves a superhero,” reads text at the end of the ad, when it is finally revealed that the “superheros” in question are, in fact, Save the Children workers. It’s a touching message, as the PSA displays just how important a role Save the Children plays in the lives of children in need, who see their efforts not just as extraordinary but even magical.

The PSA is part of Save the Children’s “Race for Survival” campaign, timed to coincide with the UN International Day for the Eradication of Poverty. It follows in the footsteps of previous collaborations between Don’t Panic and Unit 9 for Save the Children, including “Most Shocking Second a Day” and “Reverse.” The two companies also collaborated for the memorable “Everything Is Not Awesome” effort for Greenpeace, which led to the end of Lego’s partnership with Shell.

Infiniti May Have Chosen CP&B

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Someone wants the trade press to know that Infiniti will sign with CP&B.

A source told AdAge this morning that the competition is all over, “although a final contract has not yet been signed.”

Way back in July we established the fact that TBWA would not retain the account and that the initial pitch involved seven agencies; a September report claiming that CP&B and GS&P were the last two parties standing preceded a slew of tips insisting that CP&B would be the winner. That happened exactly one month ago — and now it seems that the “source” has succeeded again in planting the story.

Of course CP+B has yet to comment, because no agency can confirm such reports before the official statement is drafted with the client’s approval.

But we have to wonder who has been trying so hard to leak this news — and why the announcement has been delayed so long when our readers told us that the decision had already been made a month ago.

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