The Christo-inspired curtains have fluttered away and in their place is an orange paper cutout character in this latest AT&T spot, aptly titled “Paper Dolls,” from BBDO and director Noam Murro. The character, which kind of reminds us of the AIM logo, travels the globe for work ala Clooney in Up in the Air, but is less weary and never too far from home and family as long as it has AT&T coverage, which the telecom giant continues to insist takes care of 97% of Americans.
Even without a face or a specific character in the piece, the business traveler could easily sympathize with the narrative. It’s just a refreshing way to depict John or Jane Doe in a TV spot. Who needs celebrities when you have this? Credits after the jump.
Chief Creative Officer: David Lubars
ECD: Greg Hahn
ECD: Ralph Watson
Copywriter: Peter Alsante
Copywriter: Matthew Zaifert
Exec Producer: Diane Hill
Exec Music Producer Melissa Chester
Production Company: Biscuit Filmworks
Director: Noam Murro
Edit: Bikini Edit
Editor: Avi Oron
VFX: Animal Logic
Sound Design Audio Engine
Mixer Rob Diffondi
Original music: The Ski Team
Music composer: Donny Dykowsky
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