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Parks Assumes North American CMO Role at Digitas

Well, no doubt they’ve certainly been on our radar over the past week or so, but this time, it’s not a defection but a promotion at Digitas that’s caught our attention. We’ve received confirmation that Kenneth Parks, currently EVP/executive managing director at the agency who’s working out of its New York office, is assuming the newly created role of Digitas North America chief marketing officer, effective¬† immediately.

Parks has been with Digitas for the last 15 years give or take, during which time he served as SVP/client relationships & new business for a few years at what was then Modem Media, and subsequently SVP/managing director of Digitas’ Stamford and Atlanta offices. As you’d probably expect from a CMO position, Parks will be responsible for new biz growth as well as marketing strategy.

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