TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Pearce Out at BBDO ATL

Well, two weeks after first hearing about it on the Spy line, BBDO finally confirms that Bobby Pearce, CCO of its Atlanta office, will be leaving the agency effective June 1 to pursue “entrepreneurial endeavors.” Pearce, who has spent the last two-and-a-half years as CCO in the ATL, will in essence be replaced by a creative team that includes ECDs Heather Gorman, Cabot Norton and Jeff Spillane, who have now been promoted to SVPs at the agency. As of now, BBDO Atlanta has no plans to name a new CCO.

Anyhow, Gorman and Spillane, an art director/copywriting team, respectively, joined the agency three years ago from CP+B and have since worked on campaigns for AT&T and the Florida Department of Citrus. Meanwhile, Norton moved down to Atlanta from Atmosphere BBDO in New York in 2010. Along with the creative changes, BBDO Atlanta has confirmed that Catrina McAuliffe, director of behavioral planning, will be leaving to join another agency. Her last day will be June 8.

Whew, it’s been a busy May to say the least at BBDO Atlanta as this latest news comes just two weeks after it was announced that Gill Duff was taking over as the agency’s president/CEO.

(image l-r: Spillane, Gorman, Norton)

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register before July 31 and get $50 OFF with early bird pricing. Register now!