TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

People Stand on Luggage for Choice Hotels

First off, we’d like to apologize for the janky sound on this clip. If you positively cannot watch this clip solely due to the audio lag, you can watch a better version of the spot here.

Anyways, “Anthem” marks Southfield, MI’s own Doner’s first work for Choice Hotels after being named lead creative agency for the brand last December. Aside from encouraging you to stand on your luggage (which can actually be a ton of fun if you’ve haven’t tried it and don’t travel with wine glasses in your bag), the spot also debuts the new tagline, “Your Voice. Your ChoiceHotels.com.” What’s up with that? As Doner CCO Rob Strasberg says, ““The creative executions for this campaign use the voice of the traveler to position Choice Hotels as the brand with ears.” Watching this spot really only makes me ask one question: “Does anyone know where that dinosaur theme park is?” Credits after the jump.


Rob Strasberg, Co-CEO, CCO
Justin Smith, ECD
Jason Jakubiak, CD
Jason Parzuchowski, CD
Jimmy Kollin, CD
Karen Cathel, CD
Andrew Wright, ACD
David Wysocki, ACD
Jae Hall, AD
Brett Barnett, CW

Production Company: Chelsea
Director: Robb Bindler
Executive Producer: Pat McGoldrick

 

Mediabistro Course

Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now!