Gary Scheiner, former ECD of TBWA\Chiat\Day, New York's WorldHealth unit, has joined Princeton, NJ-based interactive firm Rosetta as CCO. While at TBWA, Scheiner oversaw consumer healthcare efforts for Pfizer and Ethicon Endo-Surgery as well as non-healthcare accounts including Michelin and Cablevision.

Scheiner brings with him to Rosetta a resume peppered with earlier stints at Ogilvy, MRM and FCBi as well as some gold hardware from Cannes, some ADDYs and New York Festival prizes as well as a couple Diamond ECHO awards. The Garden State now awaits.

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