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Planning Vet Lefevre Heads Back to CP+B

It’s been a busy week on the staffing front at CP+B. Just days after announcing a slew of creative hires in its L.A. office, the Boulder-based agency brings us the news that it’s welcomed back Heather Lefevre, who you might remember from this clip, to serve as group planning director in its Miami office. Lefevre initially worked at Crispin from fall 2007-2008 as a senior cognitive anthropologist (can never get enough of that title) and was part of the multiple award-winning teams that worked on Whopper Freakout and Whopper Sacrifice.

During her career, she’s also held planning positions at the likes of what was then StrawberryFrog Amsterdam as well as DDB Amsterdam, The Martin Agency and Mullen. Lefevre’s not the only one reuniting with CP+B, though, as the agency has also welcomed back Greg O’Neal to serve as account director on Bing. O’Neal’s first tour of duty at CP+B lasted two years and during his career, the account vet worked at the likes of Razorfish and BBH.

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