Meet Aricio Fortes, Pereira & O’Dell’s “newest Brazilian” as the agency puts it. Fortes is joining up with the San Francisco shop as an ACD and is the first international employee to move to the US from Grupo ABC de Comunicação, which owns a majority stake in P&O’D. The new hire arrives from DM9/DDB Brazil, where he spent the last six years and was part of the team that won Agency of the Year honors at Cannes in 2009 (the same year said agency caused plenty of controversy). Prior to that, Fortes had stints at Y&R and Publicis Brazil and worked on a project basis for agencies including W+K London.
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