This short film above, from Publicis Mojo and Radical Media, had me depressed for the first few minutes. The protagonist is a beaten down man in the gray suit type. He goes into his office with its gray cubes, prints out massive reams of data and eats his lunch on the office deck while staring at a beautiful woman he doesn't have the time or chutzpah to ever get with. Seriously. I thought we were following an ad man until they make it clear that the guy is in finance.

Really though... the film is all about communication. It's a simple love story. It follows Freytag's pyramid to a "T". It's predictable, but cute. Thankfully, it's a more subtle promotion for the two agencies than all of us are used to seeing on YouTube.

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