In case actor/comedian/actual U.S. Marine Corps officer Rob Riggle isn’t clear in the above spot, Call of Duty: Elite is not a new game in the COD franchise. In fact, it’s a subscription-based service that offers players of Call of Duty: Black Ops and Call of Duty: Modern Warfare 3 exclusive, downloadable game content for a yearly fee of $49.99. Ad that to the average $59.99 retail price of new video games, and you have die-hard gamers paying over $100.00 for a single title. No bad, Activision.

In order to give Elite its own separate brand identity, 72andSunny tapped Riggle to act as the service’s spokesperson. Each month, Riggle will star in a new web video describing the latest content available to Elite members, undoubtedly making his country proud by putting his military training to use in the civilian world. Well, he definitely looks less out of place than Jonah Hill did in the COW:MW3 launch spots from November. But, we’d take Hill discussing explosions in profane detail over Riggle standing awkwardly on a virtual battlefield any day. Watch Riggle update Elite subscribers on the downloadable content for this month below.